Gift Focus inc Attire Accessories - January / February 2021

126 dedicated team of people who care about the business. Tell us about your product offering. Brandwell has a wide portfolio of accessory products, all designed inhouse and marketed under our own brands. We offer handbags, purses, jewellery, sunglasses, umbrellas, luggage, backpacks, boxed gift accessories, such as hat and glove sets, novelty gifts and heatables. Our brands include Gionni, Something Special, Portland, Andrea Bucci, Dice and Hampton. What are your most popular products? Since we launched into gifting, our Comfy Feet Massage Jumbo Slipper has been a big success, however, in recent years our beautifully designed boxed gifts for ladies and gents have been selling exceptionally well. Our packaging and products are unique and well-priced, making them attractive to a broad base of customers. Our fashion handbag ranges under the Gionni brand offer a very good range of the latest styles and sell very well. Have any styles taken you by surprise with their popularity? Retailers love innovation and new twists on previous best sellers – we are constantly finding new and interesting products as well as always striving to update and improve our styles without losing what makes them commercial. Our gift packaging makes the products very attractive and a perfect ready-made present. How do you keep your designs fresh and current? Do you follow trends? We have a team of six designers who work non-stop designing the latest and greatest products for our ranges, it’s a never-ending cycle where you must be aware of the new trends as well as putting your own handwriting to the products. As a company we are very lucky that our diverse range of products allows us to take advantage of seasonal demands and trends such as sunglasses in the summer, umbrellas in autumn, gifting for Christmas, and handbags and hosiery all year round. What sets you apart from your competitors? The uniqueness of our gift ranges and diversity of our overall product offering – we can support our customers with most of their accessory requirements from a one stop shop. How are you finding the current climate in the UK? Is it affecting business? Business in the UK has been more difficult as a result of the pandemic and the uncertainty in the high street. Luckily our products are in good demand, and we have a mix of customer type including department stores, independents, gift shops and garden centres, which has put us in good stead. Are you active on social media? How is this important for the business? We are quite active. Our Gionni Facebook page has a good following with daily posts and we also put a fair bit on Instagram. We do a lot of