Gift Focus inc Attire Accessories - January / February 2021

100 but the biggest was actually making the product in the first place. I had a dream, however once it was ready the tooling and testing costs came as a shock to say the least. This is before any thought on branding, packaging or marketing. Somehow, I took the leap of faith, borrowed the money from the bank and pushed ahead with only my determination to guide me. Tell us about your product offering. Our Nesting Babies are the first Russian Doll-inspired toys safe from birth and beyond. A few of the main benefits as well as being super fun are shown below: • Encourages hand-to-eye coordination • Enhance cognitive development • Develops early number concepts, counting and fine motor skills • Boost ordering and sequencing skills • Water-safe, can be used in the bath and at the beach • BPA free • Tested to all UK and European safety standards • Safety tested from birth but best suited from 10 months. Our teething toys are made from 100% silicone, are super engaging for baby and have a mild mint flavour to get them ready for brushing. They are easy to clean and can be used in the fridge for extra comfort to soothe gums. What are your most popular products? Our brightly coloured Rainbow Nesting Babies are still our bestsellers. We have recently launched our Woodland range, which is competing for that top spot though. Have any styles taken you by surprise with their popularity? After the success of our Rainbow colourway we designed a pastel range to suit modern nursery styles. Our product doubles up as décor as well as playtime fun. Our pastel colours were a huge hit as soon as they hit the market with special thanks to our lovely customers posting pictures in their stunning rooms. How do you keep your designs fresh and current? Do you follow trends? We try to keep on top of trends although our primary focus is the impact and delight that our toys provide to our little customers. Currently we are releasing around two new designs per year but this is increasing as the brand gathers pace.