Industry news WAX LYRICAL LAUNCHES NEW E-COMMERCE WEBSITE, ENABLING DIRECT-TO-CONSUMER SHOPPING FOR THE FIRST TIME Wax Lyrical, one of the UK’s leading heritage home fragrance brands, has announced the launch of its new e-commerce platform, giving consumers the opportunity to purchase its collections directly. Previously only available through retail partners, the new online destination brings Wax Lyrical’s candles, reed diffusers and home fragrance products together in one easy-toshop space. Customers can now browse the full range, discover fragrance inspiration and have their favourite products delivered directly to their door. The launch marks an exciting new chapter for Wax Lyrical, creating a more direct relationship with its customers while making it simpler than ever to enjoy its fragrances at home or find a thoughtful gift for someone special. Commenting on the new website launch, Wax Lyrical’s Managing Director Shaun Dubberley says, ‘Our new DTC website will offer customers a convenient and inspiring way to explore our huge portfolio of products, with a seamless shopping experience designed around our passion for fragrance. Opening our digital doors directly to our customers is a significant step for us. We are thrilled to offer the complete Wax Lyrical experience in one place.’ The new website is now live at https://www.waxlyrical.com, visit to shop the full Collection. Catch up on all the latest in our news round up THE HOME & GIFT ASSOCIATION ENCOURAGES MEMBERS TO ENGAGE WITH UK CERAMIC TABLEWARE TRADE REVIEW The Home & Gift Association is urging affected businesses across the home and gift sector to engage with a new Trade Remedies Authority (TRA) review that could have important implications for ceramic product sourcing, pricing and supply chains. The review, launched on 20 July 2026, will examine the effectiveness of existing anti-dumping measures on ceramic tableware and kitchenware imported from China and assess whether current duties remain appropriate. The investigation follows evidence identified by the TRA showing that imports of ceramic tableware and kitchenware from China increased by 22 percent between 2023 and 2025, while import values fell significantly during the same period. The Authority will now consider whether existing duties continue to offset unfair trading practices and protect UK industry. The Home & Gift Association believes the review is relevant to a wide range of businesses throughout the sector, including importers, wholesalers, retailers, distributors, manufacturers and brand owners that source or sell ceramic products. Gemma Sault MD at Home & Gift Association, said: “This review has the potential to impact many businesses operating within the home and gift market. Ceramic tableware and kitchenware products are a significant category for many retailers and brands, and any future changes to duty levels could influence sourcing decisions, product costs and pricing strategies. “We encourage members to familiarise themselves with the review, consider registering with the TRA where appropriate, and ensure their voice is heard as part of the process.” The TRA has made registration forms available for businesses wishing to participate in the review, including importers, exporters, producers and other interested parties. Registered businesses will be able to receive updates, submit evidence and contribute to the investigation process. The Home & Gift Association has confirmed that it will be registering its interest in the investigation and will monitor developments closely on behalf of its members. As further information becomes available, the Association will: • Share updates and guidance with members • Circulate relevant surveys and consultation requests • Gather sector feedback • Highlight key deadlines and opportunities to participate • Support members in understanding the potential implications of the review The Association encourages any member involved in the manufacture, import, distribution or sale of ceramic tableware and kitchenware to review the investigation and consider whether participation would be beneficial to their business. For further updates, members should watch The Home & Gift Association’s communications channels, where future developments from the TRA review will be shared as they emerge. INDUSTRY NEWS 9
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