12 Creativity, craftsmanship and thoughtful design sit at the heart of Clemence Wren. Creative Director Heather Wren talks about the inspiration behind the collections, evolving with the market and why authenticity continues to drive the brand’s success Designed to delight What prompted you to launch the business? I wanted to create the jewellery brand I couldn’t find beautifully curated pieces that balance quality, timeless style and affordability. After more than 15 years as a jewellery buyer, I understood not only what makes exceptional jewellery, but also how customers shop and the confidence they want to feel when choosing a piece. We launched in November 2024. What challenges have you overcome since the company’s launch? Rising silver prices have been challenging, so we’ve carefully refined our material usage while remaining committed to the quality our customers expect. Tell us about your product offering. Every piece is crafted in sterling silver, with our gold styles finished in 14kt gold plating. I chose 14kt for its softer champagne tone, creating an elegant finish that complements all skin tones and is effortless to wear every day. Each collection is thoughtfully curated to make styling effortless and give customers confidence in every choice. What are your most popular products? Our customers love a mix of freshwater pearl designs and subtle sparkle, choosing pieces that transition effortlessly from day to evening. Have any styles taken you by surprise with their popularity? Our Oval Huggies have been a bestseller since launch, inspiring us to expand the collection this season with a matching necklace and pendant. How do you keep your designs fresh and current? Do you follow trends? Rather than following jewellery trends, I take inspiration from fashion, colour and lifestyle, combined with customer insights and sales data to create collections that feel current while remaining timeless. What sets you apart from your competitors? We create timeless jewellery with a modern edge, thoughtfully curated to become everyday favourites. Our customers trust us to edit the collections for them, making it easier to find beautifully made pieces they’ll enjoy wearing season after season. What are you most excited about this season? Our new Carrier Charm Necklace perfectly captures our approach to jewellery. Worn alone it creates an understated everyday look, or it can be personalised with a single pearl charm or a statement pearl drop. Paired with the matching earrings, customers can effortlessly create a look that’s as subtle or as
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