focused has probably been our greatest strength. Tell us about your product offering. Today we offer over 2,000 gift lines across a wide range of categories including home fragrance, garden gifts, home décor, ceramics, glassware, jewellery, tourist gifts, seasonal collections and impulse purchases. In recent years we’ve successfully expanded into jewellery with the acquisition of the Coppercraft and Lila Jewellery brands, which has become an important part of the business. We manufacture our high quality engraved ‘Animo Glass’ range & scented pine cone ranges in our workshops in Mid Wales alongside importing products from all over the world. Our aim is always to offer retailers exciting collections that work together whilst remaining affordable for the consumer. What are your most popular products? Our ‘Festive Home’ collections continue to perform exceptionally well, particularly our scented sticks and seasonal fragrances. Our Milford Ceramics range continues to see constant repeat orders. Our recycled garden products and wildlife gift ranges have also proved incredibly popular, reflecting the growing demand for environmentally conscious gifts. Jewellery has become another major growth area, with both our Lila and Coppercraft collections continuing to attract new retailers. Have any styles taken you by surprise with their popularity? Definitely. Our scented sticks exceeded all expectations almost immediately and became one of our biggest launches in recent years. We have developed this range and will be offering a range of floor standing display next year which will further enchance this product range. The bug bad mosquito repellent bracelets have also been hugely popular and are quickly becoming a must pack holiday product. How do you keep your designs fresh and current? Do you follow trends? We certainly keep an eye on trends, but we don’t chase every fashion. We spend a lot of time talking to our customers, visiting trade shows and watching what’s happening in the retail market. The best ideas often come directly from retailers telling us what their customers are asking for. We aim to introduce products that feel fresh whilst still offering lasting appeal rather than being short-lived trends. What sets you apart from your competitors? Being an independent family business allows us to move quickly and build genuine relationships with our customers. We pride ourselves on excellent service, high stock availability and continually developing new collections. Many of our customers have traded with us for decades because they know they can rely on us. We’re large enough to offer a comprehensive product range, but small enough to provide a personal service. What are some stand-out moments 49 COMPANY PROFILE
RkJQdWJsaXNoZXIy MTA0NTE=