BULLDOG TO LICENCE TEAM GB Bulldog Licensing, one of the leading agencies in Europe, has announced its appointment as licensing agent for Team GB, the nation’s favourite sports team. Team GB’s mission is to unite and inspire the nation, and it does so by selecting the country’s finest athletes to compete in the Olympic sports at the greatest sporting competition in the world, the Olympic Games. With one of the most trusted and recognised brands in British sport, Team GB has partnered with Bulldog to create fresh momentum in the licensing sector ahead of the Los Angeles 2028 Olympic Games and beyond. Team GB’s online store boasts big selling items in sportswear, leisurewear and accessories, but as interest grows ahead of the summer games in two years’ time, Bulldog and Team GB will work together to expand their offering across homeware, gifting, novelties, sporting equipment, calendars, cards, stationery and more. Regarded as one of the most successful Olympic nations of all time, Team GB enjoyed a record-breaking Olympic Winter Games in Milano-Cortina earlier this year, and Bulldog will be working to ensure that the public’s love for the brand at Games-time is extended into year-round retail opportunities. Amber Jeffries Keel, Senior Licensing and Retail Manager for Team GB says: “We’re delighted to be working with Bulldog to expand and enhance the reach of the now iconic Team GB brand. We know that the public recognise and respect the extraordinary efforts of Team GB’s athletes and we want to be able to capitalise on that love and ensure everyone can show their support for the team through an increased licensed product offering.” Bulldog MD Rob Corney adds: “Team GB is the standard bearer for excellence in British sport and we are delighted to able to partner with them at this exciting time ahead of the Los Angeles 2028 Olympic Games. With that in mind, now is an ideal time to further grow the reach of the Team GB brand with a series of carefully chosen and appropriate licensees. And we’re ready. In fact, you could say that the Bulldog team plans to hit the ground running!” HIGHLAND SOAP COMPANY WINS GOLD AT SCOTTISH DESIGN AWARDS FOR FIRST MAJOR REBRAND IN 30 YEARS The family-run organic soap and skincare maker, based at the foot of Ben Nevis, took home gold in the Brand Identity – Consumer category for the rebrand, which spans identity, packaging, signage, messaging, advertising and point of sale. The Highland Soap Company also won silver in the Packaging category, recognising the scale of a redesign rolled out across more than 180 SKUs (stock keeping units). Created by Freytag Anderson, the new identity is built around the positioning line, “The Highlands. In Essence.”, designed to capture the space, clarity and calm of the Highland landscape while giving the business a more confident platform for future growth. At the heart of the design is a bespoke skyline inspired by Ben Nevis, which can be seen from The Highland Soap Company’s workshop near Fort William, where its products are still made by hand. Rather than leaning into familiar Scottish clichés, Freytag Anderson distilled the Highlands into a quieter, more contemporary identity, using hand-painted ink textures, refined colour pairings and clearer packaging to help customers navigate the range. The updated packaging moves away from generic apothecary cues towards bespoke green vessels, new bottle shapes and expanded label space, allowing provenance, ingredients and product information to come through more clearly. Freytag Anderson worked across the full brand experience, from strategy and positioning to packaging architecture, product navigation, signage and advertising. The result is a cohesive identity designed to support The Highland Soap Company as it grows across retail, hospitality and international markets. For The Highland Soap Company, the award marks a major milestone in the evolution of a heritage Scottish brand which has grown from a home kitchen in the 1990s into a business supplying retailers across the UK and internationally, as well as more than 1,000 hospitality businesses. Archie MacDonald, Managing Director at The Highland Soap Company, said: “Rebranding a business with this much history is not something you take lightly. “Our customers know us, they trust us, and many have grown up with the brand, so there was a real responsibility to protect that connection while giving the business room to grow. “To win gold at the Scottish Design Awards for that work is a huge moment for us. It feels like real recognition of the care that went into the project, and of the team’s ability to move the brand forward, while staying true to where we come from.” Daniel Freytag, Co-Founder and Creative Director at Freytag Anderson, said: “It is a real privilege to see this work recognised with gold at the Scottish Design Awards. “The Highland Soap Company is a brand with a strong story, loyal customer base and a genuine connection to place, so the responsibility was to create an identity that could do that justice. “This award recognises the ambition of the whole project, from strategy and positioning through to packaging, signage and communications. It was a major undertaking across more than 180 SKUs, and the win is a brilliant reflection of the trust, collaboration and craft behind it.” Now in its twenty-ninth year, the Scottish Design Awards celebrate Scotland’s most inspiring architecture, creativity and design, recognising work shaped by Scotland’s people, places and culture. For more information, visit highlandsoaps.com and freytaganderson.com 12
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