Gift Focus inc Attire Accessories - January/February 2023

64 Tell us about your product offering. We have two greeting card brochures, a photographic collection including a licensed range for the Wildlife Trusts as well as coastal, landscape and special occasion cards. Our new art card brochure includes work from 18 artists all with their own distinctive style and includes everything from watercolour, mixed media, traditional oils and contemporary acrylics. What are your most popular products? As well as single cards are notecard stationery is very popular – notecard wallets contain eight cards (four each of two designs) and like all our products are printed on 100% recycled paper. RRP £5.99. Have any styles taken you by surprise with their popularity? I always loved Manda Beeching’s artwork but I’m constantly amazed by quite how much of her cards we sell, one minute I think we’ve got plenty of stock and then the next I’m rushing to do reprints! How do you keep your designs fresh and current? Do you follow trends? All our art card collections are artist-led, so we choose from the artwork they are creating at this moment in time to create their collection. This is what gives our portfolio it’s unique feel as the designs aren’t manufactured by a design studio. What sets you apart from your competitors? Our Eco-commitments Everything is FSC® certified… We were the first direct-to-retail publisher to attain an FSC chain of custody in 2006. Responsible forest management ensures that the harvest of timber products maintains the forest’s biodiversity, productivity, and ecological processes. It’s the only certification scheme endorsed by WWF, Friends of the Earth & Greenpeace.