16 create pieces full of colour and personality. In Premium Womenswear, POM Amsterdam is synonymous with colour and the feminine designs feature pronounced and unique prints in fine and natural fabrics. Yerse transmits a sense of fashion and quality above all else. In Purely Sustainable, FIKA is a slow-process fashion range blending sustainability, community, and consciousness. The collection is designed to feel amazing and empower women so they can enjoy the good things in life. In Ready-to-Wear contemporary Greek fashion brand Access pioneers of Greece’s quintessential islander to urban style is a curated mix of effortless essentials and statement occasion pieces, each crafted with luxurious sensibilities. Personality filled, One Hundred Stars includes timeless pieces which take inspiration from classical and historical designs with stunning results. Must-have accessories brands showcasing include Cotswold Knit, featuring distinctive accessories chic in design and knitted in the finest yarns, as well as playful jewellery collection from Junk Jewels exploring layering with memories. Shoes sees the return of Macarena with its new collection of sought-after hand-made espadrilles for women. Gloria Sandrucci, Event Director at Pure London says, “It is so exciting to be able to welcome back so many incredible exhibitors with their fantastic collections at the next edition of Pure London at Olympia and to celebrate newness with amazing and wonderful collections across a variety of ready to wear, accessories, shoes and jewellery from around the world. Pure London will be an inspiring show to find something different.” Inspirational speakers In addition to the tantalising line-up of exhibitors Pure London will also host a fantastic programme of speakers notably winner of All That Glitters jewellery designer Piers Carpenter. The 2022 BBC2 series All That Glitters saw eight contestants go head-to-head in a series of challenges in a bid to be crowned Britain’s top jeweller for 2022. Jewellery world titan Dinny Hall joined Shaun Leane on the judging panel to name muchloved contestant Piers Carpenter the winner. Piers loved jewellery from a young age and in 2011 joined the industry as a sales assistant in an antique jeweller. As a goldsmith apprentice Piers channelled his passion and honed his craft, becoming recognized for his technical and creative abilities as a designer. Fast forward to the summer of this year and being crowned the winner of All That Glitters and Piers has become a household name. In this not-to-be-missed and exclusive discussion on Monday 13th February at Pure London, Piers will discuss his journey to become a jewellery star, charting his experiences and advice along the way. Fashion expansion Ed Burstell will join Lauretta Roberts, Co-Founder, Editor in Chief & CEO, The Industry for an in-depth discussion on fashion expansion and growth and how this can be navigated in a sustainable and ethical manner. There will be a thought-provoking and interactive seminar with Global Fashion Management Founder Thierry Bayle on The Art and Science of Buying and Amy Hobson, SocialB’s Partner and Social Media Trainer will host an engaging workshop demonstrating how to create an omnichannel experience for customers. Elizabeth Stiles, Fashion & Textiles Brand Consultant joins Therese Oertenblad, Founder at Small Business Collaborative, to discuss how to sell on Instagram. The must-see Sustainable Fashion Panel including Annick Ireland, Founder at Immaculate Vegan, Josefin Wanner, Founder & Designer at Trad Collective and moderator Olivia Pinnock, Sustainability Ambassador at Pure London, will discuss the future of vegan and sustainable fashion. Well-being hour with Roo Davies, Founder at The Mojo Coach and Sara Collins, Ethical Production Consultant shares her top tips for ethical sourcing. The content programme also includes regular daily catwalk shows, trend presentations by Pure London’s trend forecasting agency partner Promostyl, and further keynote speakers to be announced in the coming weeks. Sandrucci says, “In today’s challenging retail environment, we want to encourage conversations about building business and utilising modern technology and since launching our Power of One® initiative we have committed to supporting the journey of our brands and retailers towards sustainability. The next edition of Pure London in February aims to deliver so many insightful conversations as it tackles all the above across the three days.”
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