PURE LONDON 15 Pure London is back with a bang, with visitors set to explore curated spaces for Premium and Ready-to-Wear womenswear, Purely Sustainable, Pure Edge, Pure Body, Pure Jewel, Accessories, Shoes, and Gen Z Bringing together the brightest minds in the industry twice a year to showcase the best of the season’s must-have fashion and jewellery collections, the latest trends, exclusive business insight, and important international connections, Pure London provides a global platform for womenswear, jewellery, accessories and shoes brands and designers to meet with buyers. Aiming to present the UK’s most comprehensive offering for the next edition at the iconic Olympia London from 12-14 February 2023, Pure London launches exciting new destinations. Visitors will discover curated spaces for Premium and Ready-to-Wear womenswear, Purely Sustainable, Pure Edge, Pure Body, Pure Jewel, Accessories, Shoes, and Gen Z. New season A striking new season campaign created in collaboration with its trend agency partner Promostyl, ‘New Nobleness’ showcases Pure London’s continued commitment to Power of One® and reflects a desire to avoid yet learn from the mistakes of the past whilst celebrating heritage, luxury craftsmanship, and great traditions, thus giving rise to a new kind of nobleness. It is a sensibility designed to continue to drive the force of change for good within the fashion industry, from the beginning of the supply chain through to the end consumer and by the same token offer a sense of wonder, majesty, elegance, grace, and iconic luxury that inspires and celebrates great fashion. Pure London is renowned globally as the most dynamic and trendled fashion and jewellery trade show and this next edition will not disappoint as Pure London reveals an exciting mix of returning and much-loved brands and sensational new designers including Anartxy, Junk Jewels, One Hundred Stars, Toving the Label, Jayley, Onjenu, POM Amsterdam, La Fee Maraboutee, NISSA, Bl^nk, Blubianco, Luckylu, FIKA, Vilagallo, Beaumont Amsterdam, Brax, Luna Llena, Humillity, Yerse, Cotswold Knit and many more. Varied exhibitors This season the Pure Jewel destination introduces Anartxy, a collection of jewellery designed by mixing different tones, textures and shapes to HEAD TO PURE IN BRIEF Who: Pure London, www.purelondon.com Where: Olympia, London When: 12-14 February 2023
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