TRENDSETTER BEDDING COMPANY ACHIEVES B CORP CERTIFICATION Sustainable bedding manufacturing house and parent company of The Fine Bedding Company and Night Owl, Trendsetter, has recently announced its global certification as a B Corporation. The brand joins an international movement of 4500 purpose-led businesses that meet B Corp’s high standards of social and environmental responsibility and transparency. Based on the B Corp assessment, Trendsetter earned an overall score of 84.3, performing particularly high in the ‘environment’ and ‘worker’ sections, being recognised for its commitment to sustainability, continuously innovating and investing in ways to reduce its ecological footprint. The certification process entails a deep dive into the DNA of a company to understand how they operate, taking up to 10 months to complete. The BI Assessment of over 200 questions and a following verification process meant that Trendsetter had to meet high social and environmental performance, accountability, and transparency in order to qualify. Trendsetter puts sustainability at the heart of everything it does. With its pioneering eco-factory based in Estonia and powered by 100% renewable energy, Trendsetter has full control of products from conception to delivery, enabling them to set the high standards on product quality, sourcing and production techniques. Furthermore, the facility is 100% paperless and is zero waste. By 2025, Trendsetter aims to have a completely carbon neutral factory, and by 2030, the brand will be fully circular, reducing its greenhouse gas emissions in line with the 1.5C Paris Climate Agreement. www.wearetrendsetter.com ROCKET EXPANDS FUZZBALLS PROGRAMME WITH NEW LICENSEES Rocket Licensing, which represents the phenomenally popular Fuzzballs property, is building on the successful consumer products offering for the award-winning property and has already announced the addition of a number of new partners to a fast-growing licensing campaign. One billion stickers used on social media underlines the reach of the brand that began life as a Tumblr web comic. The stories of the group of (kawaii) characters, staring a cat named Whisky, Timmy the Tiger, Ollie the bunny, and a host of friends inspired a major licensing push. The raft of new licensees include; Kap Toys (plush & squishes), Brain Box Candy (social stationery and gifts) and VNR Trading (pop culture confectionery and drinks). These names have joined a UK licensee list that already includes Indiego, with entertainment distribution for t-shirts, sweatshirts and hoodies, Pyramid International for wall art, stationery and gifting, and Pinfinity for augmented reality collectible pins. Fuzzballs is experiencing great success at retail especially with HMV, which first stocked product last summer and positions the brand front and centre of its new stores. Fuzzballs also features in Forbidden Planet’s stores and website, with over 30 SKUs including keychains, badges, travel card holders, mugs and more. Scribbler features the brand prominently online and in-store, and Hot Topic launched an online range in January this year. This has now grown to 184 SKUs. Meanwhile the brand also has its own ecommerce site – www.fuzzballs. co.uk – which has enjoyed huge year-on-year sales growth since 2020. The values of the Fuzzballs brand have captured the imagination of fans throughout the world, with a vast core audience consisting of teenage and student girls, millennials, gift buyers of all ages and pop culture followers. Each Fuzzball has their own unique personality and backstory that not only helps in the world building but is highly relatable to consumers and a key factor in their love of the brand. www.rocketlicensing.com INDUSTRY NEWS 9
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