Gift Focus inc Attire Accessories - November/December 2022

Industry news MISS MILLY NAMED AS A FINALIST AT THE BOUTIQUE STAR AWARDS Miss Milly has been named as a finalist in the Boutique Star Awards with nominations in the Best British Brand and Accessories/Footwear Brand of the Year categories. It’s been a stellar year for Miss Milly with the British brand chalking up nominations for The Gift of the Year and the FSB Celebrating Small Business Awards. Sarah Watmore, Managing Director, says, “We have done so much this year as we celebrate 10 years in business. As well as being a finalist in a couple of awards, we have worked on our sustainability and grown sales significantly since summer 2021. And now we’re a finalist again in industry awards with our fingers crossed for a successful outcome. “It was incredibly tough during the lockdowns but it gave us time to develop the brand and our customer relationships. And since coming out of it it’s not got much easier with the cost of living crisis, continued Covid issues affecting supply and now a catastrophic tumble for the Pound. So any recognition is hugely appreciated and we’ll definitely be enjoying our night out!” Catch up on all the latest in our news round up TREK LOGISTICS ACQUIRES ICONIC DIARY Trek Logistics Ltd has acquired Dairy Diary, with the change of ownership said to provide a ‘secure and exciting future for the iconic brand.’ Originally launched to support the milkman by the Milk Marketing Board, Dairy Diary is still sold by milkmen and woman across Britain, as well as having soaring sales online. It was taken on by Eaglemoss Ltd in 2001, and now acquired by Trek. Trek Logistics is owned by Nigel Mothersole, former Head of Operations at Eaglemoss, providing an already sound understanding of Dairy Diary. There is a strong synergy between the two businesses with Trek providing all fulfilment services for the products. Dairy Diary will continue to be managed by Emily Davenport, who has over 20 years of experience with the brand and is committed to the preservation of its brand values. 8