35 COMPANY PROFILE BEST KEPT SECRETS Tel: +44 (0)1670 512 222 www.bestkeptsecrets.co.uk easy present. It might sound corny but part of our mission statement is to create Seriously Scented products at sensible prices! We are all about colour – you won’t find many plain white candles in our range –really good fragrance and of cause our signature sparkly topping. How are you finding the current climate in the UK? Is it affecting business? We are all being a little bit more careful. Thinking any purchases through a bit more. Asking whether we really need it. That’s what I’m doing to reduce costs and customers are too. Luckily, as we have a really sensible RRP (under £10) so business for us is remaining steady. We are just coming into our very busy season. When the nights become darker, curtains are closed, who doesn’t love the feeling that lighting a candle provokes? And at a £10 price point, its not a big buying decision. How do you view the future of independent retail post-pandemic? There’s certainly been a shift in attitude towards supporting local businesses, buying from your local high street rather than out of town shopping centres. Are you active on social media? How is this important for the business? Of course, social media is important. It’s an easy way to reach out to our customers both existing and hopefully new. But to us trade shows are more pivotal. This is where we can reach out to our retailers. They can touch and feel our candles and actually smell them. Even with great descriptions, its easier to sell a candle that you can actually smell rather than just describe. Do you have any advice for new businesses starting out in the world of gifts? There’s plenty of competition in the gift market but always room for clever, well designed new products. Make sure your products are good, really good. Know your market and price sensibly. After that cross your fingers and give it your all. Gift is a nice sector to work in, we’ve met lots of lovely retailers along the way. What can we expect in the future from the company? We have lots of new heading to Spring Fair in 2023. A completely new range of environmentally conscious candles Our Fragrant World. We’ve spent a long time looking at the R’s – reduce, reuse, repurpose and recycle – to make sure our candles fit in with this ethic. Using a new and sustainably sourced wax, recyclable vessels and special sparkly toppings, we have retained our signature USP but made it more delicate to our worldly impact. We are introducing 10 new fragrances into the Seriously Scented range. There’s some really super fragrances and we can’t wait to show them off.
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