86 character face masks have remained very popular. Have any styles taken you by surprise with their popularity? Star Wars™ The Mandalorian the Child has certainly surpassed our expectations, we knew he was cute, but the cult following our green faced friend has has really been amazing to see! How do you keep your designs fresh and current? Do you follow trends? We do look at new trends, but it is our design team’s imagination that drives us to keep our designs unique and authentic to the Mad brand. One of our key drivers when designing new ranges is quite simply, if it makes us smile, we hope it will make our customers smile too. What sets you apart from your competitors? We are very fast paced at Mad and don’t believe in sticking to the same formulas day in day out, this allows us to be agile in our creativity with no ideas too ‘Mad’ or off limits! Our sense of fun is what we really think sets us apart. How are you finding the current climate in the UK? Is it affecting business? The rising cost of living is obviously a serious concern for everyone and the cost of freight since COVID has been a major factor in rising prices, but we work very closely with our factories to try to
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