COMPANY PROFILE 141 ANNA FALCKE T: +44 (0)1179 049 698 www.annafalcke.com Can you tell us a bit more about the new eco range? Beautiful snoods and wristees made with the above amazing fabrics with some designs being woven especially for us. This range has the Global Organic Textile Standard (GOTS) certification, which requires the organic status of textiles, from harvesting of the raw materials, through environmentally and socially responsible manufacturing up to labeling in order to provide a credible assurance to the end consumer. How often do you launch new lines? Every year. What trade shows do you attend and why? Top Drawer and Home & Gift. We find these two shows work well for us geographically, meeting our customers from the north of the country at the Harrogate Fair and others further south at the London-based show. What are your current best-selling designs? Wristees. When was the website launched and how does it support the business? We have two websites, one for retail customers, which gives us an online presence for all to see, and the trade website, where our buyers can order directly. The retail site has been running since around 2010 and the trade website has been running for six years. What have been the key milestones in the business? Designing and developing the Wristees has had a huge impact on the business, changing its direction and allowing it to expand. Moving into Satellite House as a workshop and office enabled the business to grow and involve more people. The larger space has allowed ideas to be developed and the business to run more efficiently. How have you navigated COVID-19? COVID was hard but we worked on the retail website, updated and refreshed the company look and developed some new lines. We were lucky enough to survive this tricky time with thanks to our amazing customers. How do you view the current market and what trends, both in business and product, do you see emerging over the coming months? We are confident that we will have a busy autumn. Agents are introducing us to new customers and with our best selling Wristees being a very competitively priced product, we feel confident that we will be okay in these uncertain times. What are your future plans for the business? To continue to develop our new lines using more sustainable eco fabrics.
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