Gift Focus inc Attire Accessories - September/October 2022

When did you start up and why? We launched our online store on 1st January 2022. This is my first business venture. As a child I always wanted to be a fashion designer. My late father was a tailor and, mother and late grandmother both worked as seamstress. I suppose you can say fashion and design is in my DNA. I had an interest in fashion and design as a child, and with my product being so original and, to my knowledge a world first, I had to get it to market. What prompted you to launch the business? About six years ago I was sitting at a conference in London and the speaker was wearing the brightest green tie I’d ever seen. I couldn’t stop staring at it and remember thinking if he wasn’t wearing it would I be so focused on him. Which them lead me to think that the tie is the only accessory you can wear with a suit that stands out. With a dress or top, you can add statement jewellery or belts, then why can’t we do something with a necktie, like give it shape. It was at that very moment I started to picture a hexagonal tie in my head. I travelled a lot due to work and never had the time to explore my idea. However, during lockdown that changed, and no one else had brought such a product to the market. So, I thought, ‘let’s turn my vision a reality What challenges have you overcome since the company’s launch? It was very challenging organising all the elements to get the brand to market during the pandemic, especially with R&D and global supply chain constraints. Many suppliers did not have the capacity to take on a new project due to staff shortage. Sourcing sustainable fabric and packing was also a challenge due to material constraints. But, I’m pleased to announce our first collection launched on 1st January, 2022. Tell us about your product offering. Zars London is a brand that is all about thinking outside of the box, and this led to us redesigning the necktie. To our knowledge our designed ties are a world first. Our current range has two designs. The Hexagonal, The Curve and The Chevron tie. With their intricate shapes, each tie is handcrafted by an artisan in the UK, so no two will be the same. From cutting the components to final product takes around two hours per piece. Owning a Zars London tie is like owning exclusive piece of art. There will only be one in the world like it. Our ties are versatile and can be worn in multiple ways, by anyone. They can be styled with a chain, pearl or any necklace, and can be worn with any top or even dress. You can see some looks on our website and Instagram page. They are all about power dressing with personality and fun. A statement tie! We want to change the way people see and feel about accessorising with a tie. We wanted to create new styles and trends that go beyond colour and size, and give more options to our clients and the world when it comes to accessories What are your most popular products? The Chevron and Hexagonal ties are our most popular product. Have any styles taken you by surprise with their popularity? The Chevron tie. Upon designing I thought this would be the least popular as it’s the most daring of the designs. However, our clients love it the most. 108