99 COMPANY PROFILE MATCH MAKER With a mission to connect brands and buyers, Product Guru simplifies the process of finding a route to market. Learn more about the process here… When did you start up and why? Product Guru launched in Autumn 2018 with a mission to connect brands and buyers. We make what can be a complicated and difficult process simple and seamless with the help of our product discovery platform that hosts over 10k+ challenger brands and our events that include our Huddle hybrid events and our newly launched POP concept store events. What prompted you to launch the business? Our founder, Simon Coyle, spent years selling to high street retailers and the UK grocery market and became aware of the challenge (for both buyers and suppliers) in getting the right products in the right hands at the right time. Despite successfully selling to many of the bigger UK retailers, it took a lot of hard work to get products in front of retailers. Retail buyers are inundated with product samples and information, and with no meaningful process in place to review all these options, opportunities were being missed for both parties. Product Guru has been shaped by these personal experiences and frustrations. We’re reinventing how products end up on shelves, making it simple, accessible and seamless. What challenges have you overcome since the company’s launch? Our main mission involves meeting the needs of brands and buyers in the industry. Our business has grown alongside a rapidly changing economy that comes with a unique set of challenges that may not have existed pre-pandemic. These changes within the retail sector and overall economy have empowered us to create a suite of resilient tools that enable brands to connect with retailers in innovative ways. Tell us about the company and what it offers. Product Guru is an award-winning platform that connects challenger brands with leading retailers, helping them to find their route to market. We provide a central hub for a thriving community of over 10,000 brands, and over 2K+ buyers from regional chains through to some of the largest retailers, with the mission to get innovative products on shelves. Our events and digital tools offer opportunities for challenger brands and buyers to find each other, and initiate conversations. All of our products and events are anchored around our powerful digital platform. Whether a buyer searches for you on our platform, discovers you through a digital campaign, samples your products at a Pop event, or meets you at a Huddle – they have instant access to your products data and the opportunity to connect with your brand and take next-step actions. We’re known for pioneering valuable and innovative experiences for both brands and buyers to find each other, and we’re very excited to take our expertise to the global stage with events taking place across Europe next year. What are the benefits of your service to both buyers and brands? We provide buyers the tools and services they need to find innovative products for their shelves. There are so much innovation coming through each year in all product categories, and for timeconstraint buyers, we offer curated and targeted ways for them to find what they need for their stores. On the other hand, we offer brands unique opportunities to gain visibility in retail and grow. How does the process work? Brands can join Product Guru and create an account for free. It takes minutes to
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