132 Pure Jewel The newly launched Pure Jewel, an exclusive area located in the heart of the show for fine and precious jewellery, is curated by Pure London Event Director Gloria Sandrucci and Andrew Martyniuk. Pure Jewel will showcase fine and precious jewellery, silver jewellery, and branded jewellery from across the world with a focus on contemporary, ethical, and sustainable designers. In partnership with key industry associations such as the NAJ, Pure Jewel features its own beautifully curated space and acknowledges the need for jewellers, designers, brands, and jewellery manufacturers to connect within the wonderful surroundings of Olympia in West London. Look out for Georgia Wang, Cartergore, Kitty Joyas, Love Memories, Silver Kings and so many more. Contemporary designs Across the five Destinations – Womenswear, Footwear, Accessories, and Pure Jewel, Design Lab, and Pure Origin – visitors will discover elegant ready-to-wear collections, evening wear, and resort wear alongside cutting-edge urban styles and exciting contemporary designs, an eclectic edit of British and International accessories, as well a selection of the latest shoe collections. Design Lab champions an edit of exciting emerging designers. Manufacturing and sourcing destination Pure Origin also returns as the most convenient and cost-effective route to market for suppliers and manufacturers both from the UK and overseas, as well as being a key source of inspiration and education for visitors. Sandrucci says, “So much more than a trade show, Pure London has been sorely missed by its community and we are unbelievably excited to be back this summer with a host of exciting developments and initiatives. We are bringing Fashion and Jewellery back home to Olympia, and with our knowledge and heritage in the fashion and jewellery industry we will create a stunning curated space that the industry needs and has expressed it wants. “For 25 years, Pure London has delivered the biggest audience of buyers to a UK fashion event. We are an international platform for brands, suppliers and designers to showcase their collections to thousands of UK and international retailers and buyers, and we offer so much more than just a trade show. Pure London is back and will once again bring together the brightest and most creative minds in the industry, present the best curated and edited new season collections, inspire with the latest trends, offer invaluable business insights and support, and create a hub for forging new and international connections.” Keynote talks Much loved for its inspiring, trend led catwalk shows and trend presentations, Pure London will also deliver a fantastic line up of keynote talks and panel discussions with industry leaders. ‘Empowering Change’ is the overarching editorial theme for the show, and organisers have so far revealed two exciting retail industry legends as keynote speakers; exLiberty head Ed Burstell and retail guru Alan O’Neill will bring their retail leadership and international experience in fashion to the Pure London audience. With Scoop taking place at the same time at Olympia West, these are two not to be missed events in the fashion buying calendar.
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