PURE LONDON PREVIEW 131 Reuniting the fashion and jewellery community, Pure London is set to come back with a bang. Here’s what you’ll discover at the show… Pure London, the UK’s leading trade fashion buying event taking place on 17th – 19th July 2022 at the iconic Olympia London, is back and will once again reunite the fashion and jewellery community with an international showcase of Spring/Summer 2023 collections in the heart of London. Renowned globally as the most inspirational and trend-led fashion trade show for over 25 years, The buzz of the show floor will come alive again with much-loved brands and designers making a welcome return including One Hundred Stars, Vilagallo, Brodie Cashmere, Onjenu, Rino & Pelle, Yerse, POM Amsterdam, Lily & Me, Bl^nk, Jayley, Alpe, Bibi Bijoux, as well as new brands KAN, Daska, Henriette Steffenson, Cotswold Knit, Pantee, Dear Denier, and La Fee Maraboutee. Godske brands to look out for include Gomaye, Sunday, Habella, Icona, Normann, Frandsen, Noen, Que, That’s Me, Tia, Molly Jo, and Robell. International programme With a strong international programme including 33 agents around the world and partnerships with organisations such as Business France, M Promotion from Poland and AVECAL from Spain, visitors will discover a host of new European and international designers and brands including Art Love, Shan-Shan, Palme, Zen Ethic, Rene Derhy from France, Nudyness, Vicher and I LOVE GRAIN from Poland, and footwear brands Papucei and Cristina Bacio from Romania. From Spain comes the bright and colourful Elhea, Yerse and Sonatachic, Australia brands include The Italian Closet, which specialises in elegant silk, linen and cotton, and Tale the Label offering timeless Australian luxury womenswear. From Peru, and funded by government body Prom Peru, visitors will discover the beautiful lounge and nightwear brand inBLOOM, combining elegance, comfort, and a passion for high quality sustainably and ethically produced fabrics. BRINGING BACK THE BUZZ IN BRIEF Who: www.purelondon.com Where: olympia london When: 17th – 19th July, 2022
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