How are you finding the current climate in the UK? Is it affecting business? It’s been challenging in so many ways but we’re still here, which is saying something! We are excited to try new ideas this year and will be ready to take on more next year. We like to keep moving, which is the key the survival. Are you active on social media? How is this important for the business? Social media was new to us before 2019 but we are learning fast and have taken on a marketing company to help us expand this area. It’s incredibly important in this climate and we will double our focus on marketing and social media this year. Do you have any advice for new businesses starting out in the world of gifts? There has to be a reason for customers to choose you, the market is so competitive. What’s your USP? Customer service, value and quality are also very important and doing your utmost to be conscious of the environment, and making the whole process sustainable and ethical. What can we expect in the future from the company? We expect to grow, we are a snail in this race, well, more like the tortoise and the hare! We are very savvy and take our time on perfecting ‘Groovy’. The Groovy team are so passionate about what they do, and we have injected fresh new talent into the design room, which is always exciting. GROOVY UK T: +44 (0)844 372 7820 www.groovyuk.com 70
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