Tell us about your product offering. We have had a wider product offering in the past but in recent years we have worked on tighter ranges that suited our customer base. However, we are now expanding our product lines again to align with our customers and the current market. Bathrobes, slippers, lighting, rugs, bags, keyrings and towels make up most of what we do but we are expanding into pick up gifting lines and homeware. We have also taken on new ‘Gaming’ licenses such as Sonic, Pac-Man, Street Fighter, Space Invaders, Borderlands, Resident Evil, Far Cry, Watch Dogs. We have some very exciting new licenses this year too, so watch this space! What are your most popular products? Bathrobes and slippers are what Groovy has a great reputation for but our bags are renowned for the quality and design detail. Over the past 12 months we have seen our sales increase greatly on our rugs and towels, which was a nice surprise. Have any styles taken you by surprise with their popularity? Harry Potter everything! Our Letter of Acceptance does extremely well as does our new line in hooded towels and hot water bottles. How do you keep your designs fresh and current? Do you follow trends? The creative team get trend research and are always looking at the market to gain inspiration as well as their own personal interests. They understand the customer and work on product improvement and new innovation by constantly keeping their eyes and ears open. They also work closely with our sales teams and customers ensuring they keep their focus. What sets you apart from your competitors? Quality and design detail. We feel very proud of what we produce; products have to be good enough for us to want to own them. We also have an array of very impressive licenses –Batman and Rocky being our best sellers year after year. We also have a very attentive sales team who really look after our customers, we like to think of it as a happy groovy family. 69 COMPANY PROFILE
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