Gift Focus inc Attire Accessories - March/April 2022

67 COMPANY PROFILE Christmas’ – set to be a winner for 2022. The new and improved artwork brings to life the ever-popular snowy Christmas scene with warm lights and a snowcovered cottage. It features both British wildlife as well as a jolly snowman along with Santa and his sleigh brimming with gifts. This new range includes all the bestselling home accessory items such as coasters, tablemats, spoonrest, butter dish, trays, cushions, and doorstops and new for 2022 a cake stand, Christmas ‘Desire’ fragranced reed diffuser and soy candle. How do you keep your designs fresh and current? Do you follow trends? We ensure we bring creativity and innovation to the marketplace with new designs and ranges and many of these come from our inhouse design department and UK artists. What sets you apart from your competitors? We like to think it is our attention to detail and premium gift packaging as well as launching new products throughout the year. Attention to detail and customer service of what they order is a quality product. How are you finding the current climate in the UK? Is it affecting business? In what has been a difficult year for everyone worldwide, Lesser & Pavey has traded well throughout the pandemic. We remained open and in contact with customers during this whole period and we believe our success since March last year is largely due to this. We had a strong range of products to offer, and we have been adding new designs all the time and still are. We have seen many of our customers become more innovative during this time, expanding their business options to include an online venture. We have also opened many accounts for new online retailers – both small and large businesses looking for new suppliers. Are you active on social media? How is this important for the business? We use many forms of social media to enable us to keep customers informed and to further product awareness. It is vitally important we have a presence on these modern platforms. Do you have any advice for new businesses starting out in the world of gifts? Giftware is an exciting sales area, but it is fast moving, and we have found that it is vital to keep up with consumer trends to ensure our product ranges remain pertinent to consumer requirements. What can we expect in the future from the company? We loved the opportunity of seeing customers at Spring Fair – some for the first time. Spring Fair also gave us an opportunity to meet new customers and it was great to catch up and to showcase all the new ranges we have to offer. We expect to go from strength to strength with our exciting new designs and product ranges. LESSER & PAVEY T: +44 (0)1322 279 225