115 COMPANY PROFILE CME JEWELLERY T: +44 (0)116 283 2240 E: sales@cmejewellery.co.uk www.cmejewellery.com sensitive nature of our retailers, they buy and source designs that they know will sell. What sets you apart from your competitors? We are a non-branded jewellery supplier which means that our customers can create their own jewellery collections and brand them as their own, giving them the opportunity to grow and develop their business under their own brand. Our competitive prices also allow our customers to focus on their own bottom line and generate a healthy revenue. How are you finding the current climate in the UK? Is it affecting business? The biggest effect of the COVID pandemic in the jewellery and gift industry has been the shift from in-person to online sales. We’ve witnessed a large rise in the number of retailers and gift shop owners developing websites and online platforms to adapt to new customer buying patterns to trade both online and offline. Are you active on social media? How is this important for the business? We are new to social media but feel it is very important. Over the last six months we have started to focus on social media, with one of our main objectives being to give our clients inspiration and ideas for their jewellery collections. We are now on Facebook, Instagram, LinkedIn, Twitter, Pinterest, and YouTube. Social media is a great way to create a community around CME and interact with our customers. Do you have any advice for new businesses starting out in the world of gifts? Yes, it is really important to establish a strong brand identity. In such a competitive industry, having a clear personality and purpose to your gift business will ensure your business is easily identifiable and stand out from the crowd. A great way to help you establish your brand persona is to look at the type of jewellery you sell. Are you bright and fabulous? Monotonal and mysterious? Or refined and luxurious? Whichever words you feel best describe your gift business and products will help you to develop the look, feel and language for your brand. This should be at the core of the way your business communicates. It helps define your logo, brand identity and copy writing. It is helpful to get professional advice. CME has worked with a marketing agency. What can we expect in the future from the company? CME is continuing to improve its service by improving our internal processes, ensuring our customer’s orders are processed, quickly, correctly, on-time, every time. We are also now offering free delivery on UK orders over £300 from the 1st March 2022. We will also be launching more jewellery collections throughout 2022. We are currently having a number of different ranges designed just for CME customers. So, watch this space!
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