114 stand-out designs that are a little bit different. We allow retailers to benefit from a low minimum order value, so you can try out our range without a large financial commitment, to find the pieces that suit your customers best. For those retailers who are able to order in larger quantities, we offer a bespoke design and sourcing service. Our customers appreciate that our competitive prices are designed specifically for trade so that we don’t compete with our customers. What are your most popular products? CME has a number of collections but our trusted range features products that have stood the test of time and attract regular sales. We flag these on the website so that customers can find them easily. Earrings never fail to attract substantial sales although styles vary constantly. Currently huggie-hoops, small pull-throughs and studs are the trending lines. Layering for 2022 contrasts delicate with statement looks, so necklaces of different weights and varieties of pendant make for eyecatching collection opportunities. We’ve also seen an escalation in demand for jewellery that expresses a personal connection between the individual and their jewellery. Hence zodiac charms and jewellery pieces are extremely popular, alongside initials, numbers and birthstones as an elegant way to create a unique look. Have any styles taken you by surprise with their popularity? There are probably two products that stand out as capturing and holding the imagination of traders that have surprised us with their popularity and endurance! These are our sloth pendant and a little giraffe pendant (designed by Drew’s daughter), which is now also available as a stud earring and has been selling well for about 15 years! How do you keep your designs fresh and current? Do you follow trends? We obviously think our buying team are simply the best. They take time to research what is happening in the big fashion houses and look to a range of designers for inspiration. They investigate trends on social media and look to the fashion press. Then, by understanding the price-
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