174 Pretty Parade Boutique www.prettyparade.co.uk There have been too many, but I think one of my favourite days was when we re-opened after the first lockdown. I was so nervous in case everyone had forgotten about us, but we had the craziest day, week and month! It was so much fun to catch up with everyone, and was a really proud moment to see how excited everyone was to be able to come back into the boutique and get their shopping fix! How has coronavirus affected your store/in what ways are you positive about the future of independent retail? Coronavirus has definitely had an impact for all retailers, including ourselves. It has forced us to make a lot of changes, which have had a positive outcome. These changes have included doing a weekly live video that has brought so many new customers into the boutique and the feedback we have had from them has been truly amazing! So many of our customers gave the feedback that we had helped them through lockdowns, by enabling them to have 30 minutes of normality and fun. Whilst others have said it’s finally given them the confidence to come into the boutique as they feel more familiar and comfortable with us! Another change we implemented was free local delivery, which has given us another new customer base of those who worked during the times we are open, they now have an opportunity to shop with us whilst not having to pay postage ‒ this is a huge bonus for many. I’m very optimistic regarding the future of independant retail, I just hope the nation continues to support local businesses. Also celebrities and influencers are more accommodating to support small businesses, not just the large retail giants. What advice would you give other retailers? Be you. I think as a small independent it’s very easy to see another business be successful and feel you should be doing the same as them. I have always found success comes when you stay in your own lane. This may take longer but the longevity of your business will be much greater. However, this is not to say you shouldn’t be inspired or motivated by others. What are your plans for the future? To keep researching and growing. We are constantly researching for new exciting brands to bring to the boutique, and ways to improve and develop our online and boutique stores so our customers only have the very best experience. Also to keep growing our online customer base through marketing and media.
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