173 COMPANY PROFILE 173 Are you active on social media, and how do you use it for your business? Yes, we are very active on social media – we post regularly on Facebook and Instagram. We use it for two purposes; one to get people actually into the boutique and browsing, and also to get consumers onto the website. Social media tools allow us to showcase all new products and styles. We also give customers a glimpse behind the scenes and a small look into our personal lives, which is something we have learnt makes us both relatable and approachable. What brands do you stock and why? We stock brands from all over the world, including Sorelle The Label., B.Young, ICHI, Black Colour, Laines of London, Chelsea Peers NY, Estella Bartlett, Big Metal London and so many more! All of our brands are chosen because they fit with our ethos of building the gap between affordability and quality. How often do you change up your window dressings and displays? We change our mannequins and re-merchandise the shop once a week – we do this in order to make the shop look different and fresh from one week to another, as we are lucky we have a good repeat customer base that often visit weekly. What are your plans to develop your online presence? We will continue to work and develop our relationship with influencers to grow our social media presence and this will also be done through boosting posts both on Facebook and Instagram. To lastly work with other businesses in different industries to share each other’s profiles and cross customer base. Do you undertake any charitable initiatives? If so, what? As a business we strongly believe in giving back to our community that has been so supportive of us, we have done this through several donations throughout the years including food banks donations, donation of raffle prizes to local schools and hosting charity events. We also dress our window Pink for the month of October to raise awareness for Cancer Research UK, this is something we come together to do as a village. Do you attend any trade shows and if so, which ones and why? We have attended trade shows throughout the years including PURE in London. We attend these events to find new brands or new agents. It is also a really good way, especially when first starting out in the industry, to form relationships with future suppliers. Are you looking to open more stores across the UK? Yes, absolutely, we are currently looking for the perfect location for our second boutique. This time we are looking for more of a tourist village, with the hope this will also help our online customer base grow. What has been your standout moment since opening the store, and why?
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