132 own; they allow customers to try exciting and new styles without investing more in a whole bottle. How do you keep your designs fresh and current? Do you follow trends? We’re always adapting our product range and are continuously sourcing new wines to add to our line-up. We also like to showcase unusual wine pairings, especially with our Canned Wine & Chocolate Gift Box. We carefully pair our wines with ultra-premium and veganfriendly Solkiki chocolate to create an allround indulgent gift. What sets you apart from your competitors? We deliver exceptional quality in all aspects of our brand and focus on showcasing the grape variety. We work closely with our winemakers to produce uncompromisingly good quality wine that suits the canned format. With eyecatching and distinctive designs, the outcome is a truly premium wine. How are you finding the current climate in the UK? Is it affecting business? We have all been affected by the current climate and uncertainty. There have been definite challenges with the closure of our partner restaurants, bars and hotels, which pushed us to reach out to more independent retailers and grow our own online presence. However, it’s clear that the situation is improving and we’re hoping for a more constant 2022 for everyone. How do you view the future of independent retail post-pandemic? There is a sense of supporting local and independent businesses in a postpandemic climate. A sense of community has emerged, hopefully regenerating the situation for our independent retailers. Are you active on social media? How is this important for the business? Yes, we are very active on social media. @cannedwinecompany is our way to interact directly with our customers and is the face of the company. It is where we launch new products, announce key developments and showcase our wines, so we ensure it encapsulates the essence of our brand. Do you have any advice for new businesses starting out in the world of gifts? Plan ahead! It’s important to be three steps ahead of the ever-changing seasons and ensure you have all the elements in place to deliver a successful line up for the key gifting season. What can we expect in the future from the company? Canned Wine Co. is growing quickly with new lines being added and a rapidly expanding network of partner stockists. With exceptional quality at the heart of everything we do, expect a continuously evolving range of unique and exciting wines. CANNED WINE CO. T: +44 (0)1225 780 040 www.cannedwine.co @cannedwinecompany
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