131 UP & COMING When did you start up and why? Canned Wine Co. started in 2019 with the aim to make exciting wines more accessible, sustainable and convenient for all wine drinkers. We wanted to provide exceptional quality wine in the smaller format and, given the sustainability credentials of cans over glass bottles, this had to be the way to go. What prompted you to launch the business? A smaller amount of great wine always appealed more than a lot of something average. After also attending a food festival where mediocre wine was being poured from heavy glass bottles into single use plastic cups, it was evident that there had to be a better way! This means less wastage, more choice in smaller volume and better-quality cans. What challenges have you overcome since the company’s launch? There’s always going to be challenges when launching a business. However, it’s fair to say that 2020 posed quite an unexpected challenge with the pandemic. With all outdoor events cancelled in this year, we quickly shifted our focus elsewhere and partnered up with independent retailers and stockists. We’re grateful for the support we received and are now proud to be working with over 150 stockists across the UK, including Harrods and the National Trust. Tell us about your product offering. We have a range of six single varietal, vintage wines. This spans across white, rosé and red wine, bringing a taste of unique grape varieties from top producers in Europe. Sealed for freshness in an infinitely recyclable can, we bring a taste of the finest, exciting wines. What are your most popular products? Our Tasting Selection is always popular, featuring our full flight of five cans which demonstrates an array of wine styles. Packaged in a luxury designed gift pack, this is a truly special gift for any wine lover to enjoy a selection of varieties and styles rather than a single bottle! Have any styles taken you by surprise with their popularity? We focus on unusual grape varieties to offer something a little different. Our No.4 Bright & Juicy St Laurent red wine is probably the most unusual of our chosen grape varieties, however it’s great to see how well this has gone down! This is where the cans really come into their
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