Gift Focus inc Attire Accessories - Page number 147 - September/October 2021

147 UP AND COMING DEMI + CO www.demiandco.com trends and changes in the market – as a family brand we are lucky to have that flexibility. Another reason is that we are able to offer bespoke branded products for our retail customers as well as branded packaging, which creates a unique offering for retailers. Our customer service and quality of products is what also sets us apart; reviews and feedback from clients and customers is a testament to our hard work. How are you finding the current climate in the UK? Is it affecting business? The current climate is challenging, particularly with clients who have boutiques and stores, plus not being able to attend trade shows and meet customers has been tricky. Many of our clients have embraced digital technology and have set up online shops, which has allowed them to grow their online sales platforms. This in turn is starting to positively benefit the wholesale aspect of our business as well. How do you view the future of independent retail post-pandemic? We hope that independent retailers with a unique offering and loyal customer base thrive post pandemic. In particular, if independents have an online offering this will strengthen their businesses further. Are you active on social media? How is this important for the business? Yes, we are active on social media, it is important for all aspects of business from brand, product awareness to cultivating relationships with customers and retailers too. Do you have any advice for new businesses starting out in the world of gifts? Spend a bit of time researching the independent retailers you want your products to be stocked in, then decide on your pricing structure and create a catalogue. Start a dialogue with retailers as well as that will help. What can we expect in the future from the company? We plan to expand our core line of jewellery and accessories, particularly adding to our demi fine gold and sterling silver collections. We will also expand our homewares collection, notably wall art and poster prints. Anything else to add? We recently introduced a bespoke element to our products; we can now offer our bestselling bracelets and bangles engraved with retailers and client’s branding. This also includes bespoke branded packaging and gift boxes too; this means the entire offering is bespoke to the independent retailer