Gift Focus inc Attire Accessories - Page number 11 - September/October 2021

INDUSTRY NEWS 11 BLOOMSBURY MILL WINS BEAUTY SHORTLIST MAMA & BABY AWARD Children’s textile brand Bloomsbury Mill has won a prestigious Beauty Shortlist Mama & Baby Award for its innovative Nap Mats in the Best Baby Product Nap Time category. Commenting on this year’s winners’ quality and ethics, Beauty Shortlist Awards founder Fiona Klonarides said: “2021 has been the highest-scoring year, that’s to say collectively, across the board, since the Mama & Baby Awards originally launched eight years ago in 2014. The standard of entries overall – and particularly the baby & toddler categories – was exceptional. These awards serve as a trusted, useful guide for consumers, and this year’s Baby Awards winners list is packed with shining stars.” The new Nap Mat (grey & white stars) has also won Gold in the LBP Loved By Parents Awards for Best Sleep Solution. LBP is one the largest and most trusted parenting awards programmes worldwide. Bloomsbury Mill Nap Mats provide a solution to toddler naptime on the go with a portable blanket, pillow and mat in one roll-up product. Available in three vibrant designs, the Nap Mats are ideal for travel, camping, beach trips and sleepovers. In addition, the brand is delighted to announce that its Woodland Cot Bed Duvet Set has won Silver at the UKMums.TV Baby & Pre School Awards in the Best Early Years Sleep Product. The whimsical printed bed set is the perfect design for little ones who love the outdoors. It’s crafted from a supersoft, easycare cotton- blend for a peaceful night’s sleep. Bloomsbury Mill Co- Founder Tom Lloyd says, “Everything we do is with integrity and passion; we’re constantly striving to improve and seeking out feedback as to whether our products live up to our high expectations. This is why winning such highly-regarded awards means so much to us; we’re delighted to be recognised for our efforts to create fit for life products that refuse to compromise on quality and design.” For more information, samples or images, or to request an interview with Bloomsbury Mill Co-Founder Tom Lloyd, contact PR Manager Victoria Waite: victoria@bloomsburymill.com MANUSCRIPT PEN COMPANY LAUNCHES NEW ANIMATION SERIES National stationery brand Manuscript Pen Company has launched a new animation series following the success of its Lionheart Collection early learners’ craft brand. Manuscript launched its Lionheart Collection in 2019, with a range of arts and craft products for children aged three to 10 years old, specially designed to support development, learn new skills and offer additional benefits, such as pen control, concentration and mindfulness for young learners. Following the success of the range, the company has now decided to bring The Lionheart Collection to life with a series of animations about the characters, which is aimed at children aged three to five years old, as well as extend the product range. The Lionheart Tales animations will feature on YouTube, and include Arthur, the Mayor of Lionheart Town and his friends, who will each have a heartfelt message to help children develop. The first episode, called ‘Tummy Flutter-Byes’, is now available to view and to coincide with the launch, Manuscript Pen Company will be supporting children’s mental health charity Place2Be and non-for-profit global reforestation organisation, Creating Tomorrow’s Forests by donating a percentage of sales from its Lionheart Tales website towards their charitable efforts. Manuscript will be sharing a series of short, easily digestible mental health and wellbeing blogs with tips and advice from Place2Be, using The Lionheart Tales characters to encourage mental wellness with young audiences early, particularly as children across the UK are struggling as a result of the Covid-19 pandemic. Manuscript Pen Company has also donated £1,000 of products to Place2Be’s Art Room, where art is utilised to enhance children and young people’s wellbeing. For further information on The Lionheart Tales , visit www.thelionhearttales.com  EDX EDUCATION LAUNCHES UK RETAIL WEBSITE Edx Education – one of the world’s leading educational toy brands – has launched its UK retail website www.shopedx.co.uk. Th e website offers British parents and educators more competitive prices, exclusive offer deals and discounts, alongside expert advice to support families on their home learning and play adventure. The launch follows a hugely successful year for UK retailers in the home learning market. Initially fuelled by pandemic school closures, toy trend forecasters predict the growth in the educational toy market is set to continue well into 2021 and 2022, as parents demand more educational value from toy purchases, alongside inclusive family play opportunities, encouraging siblings to play and learn together. Heather Welch, International Brand manager at Edx Education, says, “We are excited to continue our expansion in the UK market and hope to inspire families to play, learn and bond together with our ever-growing product range and play ideas on shopedx.co.uk . Children have curious minds; they love to explore and experiment and what better way to do that than through play!” www.shopedx.co.uk