Gift Focus inc Attire Accessories - Page number 115 - May/June 2021

115 COMPANY PROFILE When did you start up and why? We started in 2015 to create a new business. What prompted you to launch the business? We had developed a vintage range of jewellery on cards that we thought people might like. What challenges have you overcome since the company’s launch? The biggest challenge has been to learn to deal with early mistakes. A new start up will inevitably wish they had done things differently in hindsight whilst finding their feet, and its coming to terms with this and learning from it that was hard. It was then finding and building some strong brand cohesion and identity. Tell us about your product offering. We design and manufacture charm bracelets and jewellery in luxury packaging specifically for the gift market. What are your most popular products? Our most popular product range is our charm bracelet collection entitled #justbecause. Each bracelet is designed with a particular person or occasion in mind and are presented on beautiful cards in a luxury gift box. Have any styles taken you by surprise with their popularity? The biggest surprise was our new collection of LUXE earrings. They are very intricate and