Gift Focus inc Attire Accessories - July/August 2020

49 COMPANY PROFILE Are you active on social media? How is this important for the business? We’re as active as we can be. Social media, especially Instagram, is one of the strongest and quickest ways of highlighting new product – both to our new and existing customers. Ross, our work experience boy, heads up that department so blame him if you don’t like it! Do you have any advice for new businesses starting out in the world of greetings and gift? Having a comprehensive business plan is key. The market is over-populated as it is, but if your product is strong and you have a clear vision of how to make it commercially viable – then you’ll be fine. What can we expect from the company in the future? More beautiful cards, more bad jokes on Instagram. LAURA DARRINGTON T: +44 (0)116 284 9660 www.lauradarrington.com