Gift Focus - Nov/Dec 2019 (Issue 116)

84 Fal l in love with Formex Formex, the leading Nordic interior design stage, is a place to view new trends and gain inspiration, and really feel that sought-after scandi vibe Design-led show Formex will play host to national and international buyers, agents, designers, producers and media in both January and August, 2020. Visitors get acquainted with more than 600 exhibitors and a large range of products within the areas of interior design, gifts, design, kid’s products, fashion, accessories and much more. Put simply, it´s a fair for like-minded people to do business together, gather inspiration and knowledge, get to know the latest trends and news in the business, and discover upcoming design and tendencies. Launched in 1960, the Formex shows have around 800 exhibitors per fair. The show brings together national and international buyers, agents, designers, producers and media from all over the interior design and gifts industry. Each fair welcomes 20,000 visitors and about 500 media representatives. Besides the opportunity to do business, the exhibition gives visitors information about trends, inspiration and knowledge in the form of exhibitions and lectures. PRODUCT AREAS DINING - HALL A Formex’s new area, Dining, displays all the wonders on offer to enhance the experience in and around the set table. It embraces the whole experience – from preparation to serving and everyday life to festive occasions. SCANDINAVIAN LIVING - HALL A The ‘Scandi’ term is an established, international benchmark in design and interiors. The Scandinavian Living area unites brands and products that have Nordic form and material selections as a common denominator. Together, they make the expo a destination for visitors who want to experience the quality and atmosphere that are defining characteristics of the Scandi lifestyle. LIFESTYLE LIVING - HALL A Lifestyle Living is an area focusing on commercial design. This is the place to view current trends and inspiration from latest developments within interior design. UPCOMING - HALL B Formex is a natural platform for the designers of tomorrow. The Upcoming area presents selected talents in Design Talents. Companies early in the establishment phase are found in Next Step. The Upcoming area also gives visitors the opportunity to see exciting projects from schools and associations working with design. Subareas within Upcoming: Design Talents, Next Step, Schools and Projects. KIDS & GIVING - HALL B In the area Kids & Giving, you’ll find gifts for every occasion of life as well as products for children of all ages. In a world where the recipient already has most things, the consideration behind the gift and presentation of it is all the more important. Smart gifts, Swedish handicrafts, selected details and innovative products for children as well as their parents area are all found here. ADDING - HALL B The Adding area is the gathering point for exhibitors with products that add a little something extra to interior design elements or clothing. It offers a wealth of both form and function. From seasonal products like flip flops and tunics for the shop by the sea, rubber boots for the pop- up shop at the festival, or a comfy shawl to drape over the shoulders on a chilly day at home. Adding attracts buyers from interior design shops that are looking to add a little something extra to their assortment. WELLBEING - HALL AG The new area, Wellbeing, focuses on a growing lifestyle where people make conscious product choices that promote spiritual balance. Genuine products that appeal to the senses, with a focus on well-being and an appreciation of aesthetics. Wellbeing offers everything from fragrances to make you feel good, to designed training products that give energy for meeting the challenges of an intensive day-to-day life. GARDEN & LIVING - HALL C It’s here you’ll find the buyer who values the decorative elements in our surroundings and knows that it’s these objects that define and create the room’s atmosphere. The Garden & Living area presents interior design elements and objects that enhance and adorn, side- by-side with plants as interior accessories – whether living or in the form of modern faux botanicals. For further information visit formex.se IN BRIEF Show Formex Organiser Stockholmsmässan Where Stockholmsmässan in Älvsjö When 14 th -17 th January, 2020 Website formex.se Twitter @Formex