Gift Focus - Nov/Dec 2019 (Issue 116)

83 HOMI Italian flair The lifestyle tr de fair prepares to welcome creativity and identifies new challenges that face ever-evolving style This is the first edition dedicated entirely to the home. HOMI, the Fiera Milano Lifestyles Trade Fair taking place from 24 th to 27 th January 2020, is ready to embark on a new path, one that confirms its role as a trendsetter in the world of interior design. This new vocation is set to make the event even more effective and functional for business than ever before. Spanning items with which to decorate the home, accessories for the kitchen and table, lighting, soft furnishings, home fragrances and gift items, the exhibition will showcase innovatively designed items, the fruit of significant research and products deriving from great Italian and international artisan tradition. HOMI is ready to host the very best of global production, presenting it during the continuously evolving laboratory that will be seen at the upcoming edition of the Lifestyles Expo. New and emerging generations, a return to the past, technology as a driver, sustainability, and the desire to transform each moment into an experience to be shared and remembered are just some of the social trends that HOMI is embracing. The home and accessory styles that characterise it, prove to be a world in continuous motion. With its new prerogative, ‘Live’, HOMI aims to seize on the most profound trends relating to change, recreating their evolutionary strength and turning the expo into an instrument from which to delve into the social phenomena that inspires current design and consumer trends, at the service of retailers, architects, decorators, trend-setters and the entire home-related community. To promote the most creative of innovations, the event will feature dedicated pathways and spaces where visitors will find original pieces of incomparable quality, such as HOMI Creazioni, the area designed to host the premium-quality design and craftsmanship proposals of Italian and international companies, carefully selected for their outstanding technical and research abilities. What’s more, in addition to the mass- produced accessories made for large- scale market distribution, there will also be limited-edition pieces and one- of-a-kind designs, items which, for a number of editions now, have found the perfect partner in HOMI, where they are showcased before the most qualified and intuitive buyers. This January’s HOMI will also see the return, as every year in January, of the Festivity sector, the vast space dedicated to the Christmas period and items to celebrate special occasions. Remaining an integral part of HOMI, Festivity will open two days before the event, to enable specialised buyers to benefit from a closer and more thorough inspection of the extensive product offering on display, so as to complement their visit over the following days. Last but not least, expect an interesting line-up of talks and workshops will enrich the exhibition. For further information visit the website homimilano.com IN BRIEF Show HOMI Organiser Fiera Milano Where Fiera Milano, Milan When 24 th - 27 th January, 2020 Website homimilano.com