Gift Focus - Sep/Oct 2019 (Issue 115)

152 For further information, visit showerstoyou.co.uk BRITISH WOMEN AND SUBSCRIPTION BOX SERVICES A subscription box that supplies grooming, beauty or make-up products (68 per cent) has the biggest lure for British women. Some 61 per cent believe that a subscription box that has sweet or savoury cooking recipes (and potentially the ingredients) will allow them to learn new and exciting dishes. A total of 49 per cent of women like a subscription box that provides book titles and/or magazines they are keen on reading. To get their caffeine kick and try a range of blends and flavours, 42 per cent would use a coffee and/or tea subscription box service. Some 36 per cent would be happy to use a subscription box provider to get their nutritional fix of fruits and/or vegetables on a frequent schedule. To brighten up their day and home, 30 per cent would use a subscription box service that delivers fresh plants and/ or flowers. However, just 23 per cent of females are tempted by a subscription box that has items related to stationery/arts/craft. A few more, 27 per cent, would be satisfied with receiving a subscription box that contains different cheeses. Focusing on the factors influencing women to join a subscription box service, they would mainly do so to try something new and to indulge themselves (27 per cent). 21 per cent are being swayed to experience a subscription box through positive recommendations from family, friends or colleagues, while 14 per cent have been encouraged by the favourable reviews they have seen online. Martin Smith, the managing director of showerstoyou.co.uk commented:“With a ton of companies now in the market, the rise of subscription e-commerce has been nothing short of phenomenal. Packing products into a box and then shipping them directly to customers on a recurring basis is a retail model built on providing convenience – an essential commodity for consumers these days given their busier and fast-paced lifestyles. This research certainly shows that Brits firmly understand the personal value and benefits subscription boxes can bring. Though preferences in terms of what products men and women would use a subscription box service for does noticeably vary, with some very surprising findings between the genders.” *All those surveyed are currently not a part of any subscription box services but have strong intentions to sign up to one or more before the end of this year (2019).