Gift Focus - Sep/Oct 2019 (Issue 115)

151 TRENDING The subscription box services British men and women most desire Subscription box services have significantly grown over the last few years. In fact, the subscription box market is set to be worth an astonishing £1 billion by 2022 Subscription box services have significantly grown over the past few years. Highly convenient and often cost-effective, subscription boxes enable consumers to receive products such as food, clothing and make-up on a recurring schedule – typically a delivery once a month. The growing prominence of subscription boxes in e-commerce is demonstrated by recent statistics from Royal Mail, who found that the subscription box market is set to reach an astonishing £1billion by 2022. Interested in fast-growing retail trends, showerstoyou.co.uk surveyed 860 men and 860 women from across the UK (1,720 total) to discover the 10 product subscription box types each gender most desires and also to identify their primary motivations for wanting to try a subscription box service. BRITISH MEN AND SUBSCRIPTION BOX SERVICES Subscription boxes that provide snacks, sweets or chocolates (65 per cent) appeal the most to British men. Thereafter, 60 per cent are enticed by subscription boxes that include grooming/beauty/ shaving products. Some 57 per cent are willing to sign up to a subscription box that has essential gym/health supplements – perfect for fitness- conscious men. While gaming geek and so-called loot boxes, which can include a combination of themed posters, badges, figures or clothing, ignited the interest of 52 per cent of males. Contrastingly, a subscription box that offers a regular supply of meat and/or fish, would be ideal for only 29 per cent of men. Slightly higher, 33 per cent wouldn’t mind joining a movie subscription box – allowing them to see the latest rental releases from the comfort of their sofa. Showerstoyou .co.uk found the primary reason most men consider joining a subscription box service is to explore something new and/or as a treat for themselves (30 per cent). Consequently, 23 per cent are drawn to subscription boxes because they like the concept of them. Surprisingly, a mere 4 per cent of men’s main motivation to sign up to a subscription box is because they think it will save them time – principally removing the hassle of having to go in-store to buy what they need. 

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