Industry news EXG PRO LAUNCHES FAN DRIVEN PROJECT ON GAMEFOUND Exg pro, the creators of the globally recognised cable guys range, has confirmed the launch of its latest fan driven project on gamefound. The campaign introduces the officially licensed xanathar cable guy and integrated dice tower, inspired by one of the most notorious villains in dungeons & dragons lore, under license from wizards of the coast. Designed as both a premium collectible and a functional desktop piece, the xanathar cable guy is built to hold phones, controllers, remotes, and gaming essentials. Hidden within the sculpt is an integrated dice tower, allowing fans to roll directly from xanathar’s lair while immersing themselves in the world he dominates. The piece captures the beholder’s imposing presence, obsessive paranoia, and unmistakable personality, with sylgar the goldfish faithfully by his side. The campaign launches with three exclusive crowdfunding tiers, created specifically for backers and unavailable through standard retail channels. This campaign marks a deliberate shift for exg pro, which has traditionally produced licensed collectibles through retail partners. By crowdfunding on gamefound, the team is working directly with fans, free from retail limitations, to bring a project built on shared passion to life. More than a funding initiative, the xanathar campaign represents a collaborative approach to creation, demonstrating clear demand for high-quality, thoughtfully designed collectibles that respect both the source material and the community behind it. https://gamefound.com/en/projects/exg-pro/xanathar-cable-guy Catch up on all the latest in our news round up CRAYOLA OUTLINES STRATEGY TO DOUBLE ITS UK BUSINESS OVER NEXT THREE YEARS Crayola, a leader in colourful creative expression, has announced that it is increasing its commitment in the uk and irish markets with the goal of doubling its business over the next three years and acting as a key growth engine for the european region. The more than 120-year-old brand seeks to re-connect with british and irish consumers and retailers through a direct distribution strategy, alongside investment in infrastructure, product innovation, and creative content. Crayola’s plan will empower parents and educators in the uk and ireland to nurture creativity in children, ensuring they get the benefit of developing essential life skills that will help them reach their full potential. Creativity has been demonstrated to support the development of core life skills, predict career success, enhance educational outcomes, and contribute to overall well-being and fulfilment. In fact, the uk government recently unveiled plans to reform the national curriculum, implementing changes that affirm creativity as an important part of uk education. The revitalised curriculum recognises the value the arts bring in broadening skills for a competitive job market, in line with crayola’s belief in the benefits of creativity for children. More than 91 percent of british parents also understand the life-long benefits of creativity for kids. Pete ruggiero, ceo of crayola, comments: “We believe that every child in the UK and Ireland should have the chance to create, explore, and imagine without limits. Our 2026 roadmap backs that belief with real investment – tools, resources, and programmes that enable creative moments and allow children to reach their potential.” www.crayola.com INDUSTRY NEWS 9
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