to these, we have focused on developing the logistical dexterity of our distribution operations within the UK, so that we can continue to offer tailored services to meet our customers’ requirements. In addition, growing demand for sustainably minded products has driven us to further invest in more environmentally innovative product and packaging solutions. Tell us about your product offering. Operating throughout the retail, commercial and educational channels, we have a wide variety of core stationery products, including both oil-based ballpoint and gel ink rollerball pens, highlighters and markers. What are your most popular products? Our recently expanded selection of Sarasa Clip gel ink pens has really proved a hit with the independent retailers. Ideal for notetaking, doodling and journalling, these benefit from a smooth, quick-drying ink that glides gracefully across the page and are made using a guaranteed minimum of 70 percent recycled content, excluding refill and non-plastic components. Have any styles taken you by surprise with their popularity? We’re experiencing a surge in demand for our latest ink colours that fall outside of the more traditional choices. Colours such as colbalt blue, brown, viridian and purple are becoming increasingly more fashionable for artistic use, with grey and a blue/black hybrid also seeing significant uptake within everyday writing. The limited edition packs of Sarasa Clip gel pens are also going well, with our floral ‘Calming Moments’ and Coffee inspired ‘Study with Coffee’ collections proving extremely popular. 46
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