CRAFT & CRUMB APPEARS ON BBC’S DRAGON’S DEN Craft & Crumb, the award-winning baking kit brand, has appeared on bbc one’s dragons’ den. The episode, which aired in February, is available on BBC iPlayer. During the episode, craft & crumb founders louise and kate pitched their creative kits to the Dragons: Peter Jones, Steven Bartlett, Deborah Meaden, Susie Ma and Touker Suleyman. The founders presented their innovative, family-focused baking kits, which are designed to bring creativity, quality, and a sustainable approach to home baking. “Appearing on this series is a huge milestone for craft & crumb,” said Louise Nicholson, Director and Co-founder. “We’re incredibly proud to share our story and can’t wait for viewers to see the passion and hard work that goes into everything we do.” Founded in 2016 by two friends, Kate Horne and Louise Nicholson, Craft & Crumb is a female-owned, independent baking kit brand. Craft & Crumb are reinventing what “baking together” looks like for families by creating monthly bake & craft subscription boxes and seasonal kits that give parents and kids a genuine “we made this!” moment — not just another mix in a box. www.craftandcrumb.com WEST DESIGN PRODUCTS ANNOUNCES EXCLUSIVE WORLDWIDE LICENSING AGREEMENT WITH BATTERSEA DOGS & CATS HOME West Design Products has entered into an exclusive worldwide licensing agreement with battersea dogs & cats home, one of the UK’s most respected and beloved animal welfare charities. Launching in late spring 2026, the partnership will introduce a thoughtfully designed range of art, craft, and stationery products featuring battersea’s iconic branding and heart-warming imagery. The collection brings together creativity and compassion, celebrating rescue animals while supporting battersea’s vital work helping dogs and cats in need. The collaboration strongly aligns with west design products’ mission to inspire creativity with purpose and positive impact. Jo Bray, Managing Director – sales and marketing at West Design Products, said: “Our incredible design team has developed a vibrant new range that celebrates the spirit of rescue animals and promotes responsible pet ownership, while delivering the quality and innovation west design is known for. We are absolutely delighted to be working with such a wonderful charity, where every product sold helps support cats and dogs.” www.westdesignproducts.co.uk SEED ENTREPRENEUR SET ON GROWING THE NEXT GENERATION OF GARDENERS Seed Revolution is on a mission to make gardening exciting to a whole new generation. Founded by 27-year-old Gloucestershire entrepreneur max mancroft, seed revolution is shaking up a tired seed industry by turning seeds from a commodity into a movement. Whether its growing wildflowers or organic vegetables, max believes that growing should be simple, joyful and accessible to everyone. From gardens and allotments to balconies, patios and windowsills, seed revolution helps people boost biodiversity and support bees and pollinators wherever they live. The brand connects with eco-conscious consumers, food lovers who want to grow their own, and a fast-growing community of under40s rediscovering gardening. Research shows that gardening took off with people aged 18-34 during the covid lockdowns and 83 percent of young people describe it as ‘cool’. This engaging new brand with attitude is perfect for retailers, supermarkets, garden centres and gifting companies looking to tap into new customers. With dozens of native british wildflowers to choose from, simply rip open your chosen packet of seeds, scatter them where you like and watch them grow. Max, who grew up in the Gloucestershire countryside, worked in corporate finance in london before setting up seed revolution in a quest to save britain’s natural beauty. The company’s non-executive directors include mark murphy, a former International Product Director for Tesco. Seed Revolution also has an exclusive organic vegetable seed partnership with celebrity chef hugh fearnley-whittingstall’s river cottage with 19 varieties to choose from. Max said: “nature is in crisis but we know people – especially younger people – want to grow. The problem is that the seed industry is still stuck in the 1950s, a vast yet stagnant multi-billion-pound industry dominated by legacy brands, with almost no consumerfacing innovation. seedrevolution.co.uk 12
RkJQdWJsaXNoZXIy MTA0NTE=