13 FASHION AT SPRING FAIR editorial energy, the Atelier serves as a hub for: • Trend Forecasting: In-depth guidance on the materials, themes, colours and cultural shifts driving fashion’s next chapter. • Styling Masterclasses: Practical, creative sessions led by renowned stylists and fashion directors. • Keynote Interviews: Conversations with industry pioneers shaping responsible, innovative retail. • Showcases & Mini-Runways: Live shoots and curated presentations that bring directional collections to life. Caryn Franklin sets the tone for the space, emphasising fashion’s future as one where creativity, conscience and commerce intertwine, and where brands and buyers are encouraged to reimagine what modern retail can mean. A destination for discovery: established brands and fresh talent This season’s refreshed layout unites established names with breakthrough designers, giving buyers a clear, inspiring path to newness across apparel, accessories and jewellery. A highlight for buyers seeking next-generation design, The New Business Pavilion spotlights new and emerging labels including Nudie Jewellery, Artemis Muse, and Livia Betancourt, offering retailers access to innovative design signatures and collections not yet on the wider market. Across the wider fashion destination, visitors can explore an impressive line-up of established and emerging names across every corner of the fashion landscape. In apparel and ready-to-wear, collections from Urban Bliss, Lighthouse Clothing, Nina Murati, Decollage, Isle & Stars, Luella, Girl in Mind and Goose Island bring a mix of contemporary silhouettes, relaxed essentials and standout seasonal statements. Jewellery and watches are equally well represented, with Scream Pretty, Bill Skinner, Ayala Bar, Peace of Mind, Suzie Blue, Lucy Kemp, Reeves & Reeves, Sea Gems, Lily Charmed, Lotusfeet, Zag Bijoux and Cavendish French offering everything from delicate everyday pieces to bold, design-led accents. Completing the picture, accessories, bags and leather goods come to the fore through brands such as Rock Luggage, Mala Leather, Ashwood Leather, Alice Wheeler, Pachamama, Yoshi, Soruka and by Eloise London, creating a comprehensive sourcing opportunity for retailers seeking fresh additions across multiple categories. With directional womenswear, handcrafted jewellery, statement accessories, ethical innovations and design-led lifestyle pieces all under one roof, the 2026 edition equips buyers to build cohesive, commercially powerful edits that resonate with today’s fashionconscious consumer. Where fashion’s future takes shape Fashion at Spring Fair 2026 isn’t simply about discovering new product; it’s about stepping into a space built for creative growth and commercial clarity. From the energy of The Style Atelier to the breadth of exhibitors across apparel, jewellery and accessories, every touchpoint is designed to empower retailers with trend insight, brand stories and the confidence for the season ahead. Set within the wider Spring Fair showcase of Home, Gift, Lifestyle, Beauty and seasonal destinations, it also enables buyers to diversify with ease, discovering complementary categories that strengthen their fashion offering and expand commercial opportunity. Whether you’re an established buyer refining your offer, a retailer entering the fashion space for the first time, or a brand looking to position yourself in front of thousands of engaged, stylefocused visitors, Fashion at Spring Fair is the place where industry journeys evolve. Join the retail community from 1-4 February 2026 at NEC Birmingham and experience a destination shaped around the future of fashion.
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