12 Spring Fair returns to the NEC Birmingham from 1–4 February 2026, unveiling its most ambitious fashion destination to date, Fashion at Spring Fair, a dynamic space created to champion trend-led design, creative exchange, and intelligent buying. Bringing apparel, accessories, jewellery, and directional design together under one thoughtfully crafted roof, the reimagined fashion hall promises an energised experience for buyers seeking products with story, style, and commercial impact. As part of Spring Fair’s wider showcase of over 12 curated destinations spanning Gift, Home, Living & Décor, Beauty & Wellbeing, Christmas, Festive & Floral and more, Fashion at Spring Fair sits within an ecosystem built for diversification and discovery. Retailers increasingly seek to expand their offer across multiple lifestyle categories, and Spring Fair’s breadth ensures buyers can explore complementary sectors that enhance their fashion edits and drive new revenue opportunities. With over 6,800 dedicated fashion buyers and an additional 13,300 retailers looking to expand into fashion-led categories, this is a destination designed around what the market wants now: immersive insight, elevated presentation, and seamless buying opportunities. Fashion at Spring Fair 2026 blends inspiration with action, giving retailers the tools, ideas and collections they need for the seasons ahead. Introducing The Style Atelier At the heart of this season’s launch is The Style Atelier, an entirely new stage concept and one of Spring Fair’s boldest investments in fashion culture and industry education. Hosted by the influential broadcaster, fashion commentator and sustainability advocate Caryn Franklin MBE, The Style Atelier offers four days of elevated content exploring the craft and conscience of modern fashion. Designed as a premium, monochromatic studio space with a distinct A FASHION DESTINATION Fashion at Spring Fair 2026: Where vision, craft and commercial edge meet. Discover more about the upcoming show IN BRIEF: WHO: Fashion at Spring Fair, www.springfair.com WHERE: NEC, Birmingham WHEN: 1-4 February, 2026
RkJQdWJsaXNoZXIy MTA0NTE=