Industry news ENESCO PARENT COMPANY STARTS RENEWED JOINT LICENSING PARTNERSHIP Contemporary giftware supplier Enesco is delighted to share that its parent company based in the US Enesco, LLC and Precious Moments, Inc. (PMI) have announced the start of a renewed joint licensing partnership. Beginning in January 2026, Enesco will once again be responsible for the development, manufacturing, and distribution of figural and giftware formats for the Precious Moments brand worldwide. Michael Griffith, President of Enesco Worldwide, commented, “Almost 30 years ago I began my career with Enesco as a Sales Representative for Precious Moments and vividly recall the excitement each product launch brought to both retailers and collectors. Moving forward, Enesco will work closely with the Butcher family to ensure their father’s legacy endures with recognized themes and aesthetics iconic to the brand while simultaneously designing new collections focused on introducing those iconictear-drop eyes to a larger, more diverse consumer base globally.” Don Butcher, President of PMI and son of the late Samuel “Sam” J. Butcher, Founder of Precious Moments, said, “This partnership represents an important moment for Precious Moments, one that feels like a reunion. Enesco played a defining role in building this brand alongside my father, and working with Michael and the Enesco team over the past several months has reaffirmed the strength and potential of that relationship. We’re excited about the future we will create together.” The partnership reunites two companies whose collaboration transformed the giftware industry. It began in 1978, when Gene Freedman, founder and CEO of Enesco Imports, first discovered Sam Butcher’s heartfelt illustrations of children with teardrop eyes and encouraged him to translate those drawings into three-dimensional porcelain figurines with master sculptor Yasuhei Fujioka. What followed was nearly three decades of unprecedented success, global expansion, and a passionate collector community. In 2005, Precious Moments moved development and distribution in-house. After 20 years’ operating independently, both organizations view this renewed partnership as a homecoming and meaningful alignment of shared strengths. Enesco and Precious Moments will begin joint preparation immediately for a phased transition, with new Precious Moments product launching globally, including the UK, in early 2026. www.enesco.co.uk Catch up on all the latest in our news round up ANCIENT WISDOM LAUNCHES NEW DROPSHIPPING WEBSITE Ancient Wisdom has been supporting retailers with dropshipping since 2009, long before it became the mainstream business model it is today. This year marks a major step forward: a new dropshipping website built from the ground up with modern integrations, faster navigation, and a far more intuitive setup for busy retailers. Retailers can now connect Shopify, WooCommerce, and eBay directly to the new platform, making product syncing and order automation effortless. More integrations are already in development, giving sellers even more flexibility over where and how they trade. The updated site brings the full AW Dropship catalogue into a cleaner and stronger digital space. Users get transparent stock visibility, improved search and filtering, and the ability to instantly import product descriptions and imagery. Customer orders flow straight to the AW UK warehouse team, who pick, pack, and dispatch letting retailers expand their offering without holding a single box of inventory. The new platform also introduces a broader selection of dropship-friendly ranges, including curated gift sets, trenddriven collections, home fragrance, crystals, and handmade artisan goods sourced from India, Indonesia, and beyond. With better tools, better data, and smoother automation, retailers can update their online shops in minutes rather than hours. For sellers looking to scale without the overheads, this launch signals a stronger, smarter way to work. Ancient Wisdom has taken 15+ years of dropshipping experience and turned it into a platform built for modern retail - faster, cleaner, and ready for whatever comes next. https://www.ancientwisdom.biz/ https://www.aw-dropship.com/ 8
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