SHEEP INC. UNVEILS FIRST ‘FLAGSHEEP’ STORE IN LONDON Sheep Inc., the natural fibre specialists redefining responsible, luxury fashion, is opening its first-ever ‘flagsheep’ store off Carnaby on Newburgh Street, Soho. More than just a shop, the space is a multi-sensory playground. Every corner has been designed to seduce the senses, inviting customers to fully immerse themselves in the brand through tactile exploration, artful design and storytelling. “With our flagsheep store, we set out to create more than just a place to shop. It’s a sensory playground – designed to surprise, delight and fully immerse people in the world of Sheep Inc. We want every visitor to leave feeling part of our Flock,” says Edzard van der Wyck, Co-Founder & CEO, Sheep Inc. The store’s interior balances a modern, minimalist gallery aesthetic with naturally sourced materials: reclaimed wood, natural cork, wool textiles and green areas that echo pastoral landscapes while reinforcing the brand’s regenerative ethos. Signature installations include sculptural sheep head mannequins and immersive zones like the Softcore Room, where their signature blend of ultra-soft New Zealand wool meets enveloping soundscapes. Every design choice in the store communicates Sheep Inc.’s commitment to nature, transparency and impact. Through the brand’s Connected Dot QR codes, consumers can trace their individual garment’s provenance, watch short films about their farm’s regenerative practices, and create their own time interactive capsule – translating sustainability data into tangible experiences. Curated music, subtle scents inspired by nature, and careful lighting all work together to create an atmosphere that is both playful and thought-provoking. The Sheep Inc. London flagship sets the blueprint for future locations, ensuring that wherever the brand goes, customers encounter the same sensory-rich, ethically grounded, and artfully provocative experience. www.sheepinc.com LILY CHARMED EXPANDS INTO THE MIDDLE EAST British demi-fine jewellery brand Lily Charmed has announced its expansion into the Middle East through a new partnership with the Rivoli Group, one of the region’s leading lifestyle retailers. The collaboration sees Lily Charmed available in over 20 ‘Hour Choice’ concept stores across the UAE, Qatar, Oman and Bahrain. This partnership represents a major milestone for Lily Charmed as it continues its international growth following its 2024 rebrand, marking the next phase of the independent brand’s trade evolution. Founded by Lucy Lee, Lily Charmed has become the destination for discerning charm collectors, offering over 300 unique designs that tell personal stories through jewellery. Celebrating self-expression Lily Charmed’s mission is to bring joy; creating designs that serve as memories, talismans and tokens of individuality. With its presence in the Middle East, the brand aims to connect with a growing audience of collectors who value both creativity and authenticity. At the heart of Lily Charmed’s innovation is its ‘Clip-On’ clasp concept. Unlike mass-market competitors who create proprietary clasp systems to lock customers into their ecosystem, Lily Charmed’s 2024 breakthrough innovation delivers customer freedom through a unique clasp system compatible with all leading charm brands. This was developed directly from customer requests and represents their relationship-driven approach to product development. “Our designs empower wearers to become modern-day storytellers,” says Lucy Lee, Founder of Lily Charmed. “Each charm embodies a memory or meaning, allowing our customers to express their individuality through jewellery that evolves with them. We’ve observed a strong desire among our community to bring their own creativity to charm curation, and our unique designs make this effortless. Launching in the Hour Choice concept stores represents a natural progression in this journey, offering consumers the experience of curating personalised pieces seamlessly in-store.” “We are delighted to welcome Lily Charmed to our portfolio,” said a spokesperson for Rivoli Group. “The brand’s craftsmanship, innovation and sustainable ethos align perfectly with our vision to offer meaningful, high-quality jewellery experiences to our customers.” With a portfolio spanning luxury & Fashion watches, leather goods, fashion jewellery and lifestyle accessories, the Rivoli Group operates more than 200 stores across the Lower Gulf region. The Group has recently expanded into fashion jewellery through its Hour Choice concept stores and online on Rivolishop.com, making it a natural partner for Lily Charmed’s entry into the GCC. Lily Charmed is available online, and in 25 Hour Choice stores, with further stores to be launched in 2026. www.lilycharmed.com 6
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