23 SPRING FAIR PREVIEW Spring Fair, the UK’s definitive showcase for Home, Gift and Fashion, returns to the NEC Birmingham from 1st – 4th February 2026 with a bold new creative direction themed Retail Alchemists - Masters of the Mix as well as a host of new features, stages and sectors. This new era signals Spring Fair’s evolution from a traditional marketplace into an immersive experience, a living, breathing celebration of creativity and connection. At its heart are the people who make retail magical: the buyers who mix the unexpected, the suppliers who spark what’s next, and the makers who turn stock into stories and shops into stages. They are the true alchemists of retail, masters of reinvention and experience, and Spring Fair 2026 is their stage to shine. For over 75 years, Spring Fair has united thousands of brands, suppliers and buyers to discover, collaborate and shape the seasons ahead. The 2026 edition builds on that rich heritage with a re-energised visitor experience, an expanded show footprint, and a bold new programme of content, networking, and design-led innovation. The event remains the largest global showcase for Gift, Home and Fashion sourcing, and a vital destination for buyers seeking products that spark imagination and customer engagement. Buyers can explore over 1,200 exhibiting brands, over 1million products across 16 curated destinations, with 38% of products exclusive to the show, to discover the ranges that will define the 2026 retail landscape. Expect an exceptional mix of design-led, artisanal and commercial inspiration. In the Gift sector, Hall 4 is already sold out with hundreds of exhibitors such as Lesser & Pavey, Elgate, Gingko, Gift Republic, Satchville Gift Co, Widdop & Co, Sifcon, Joe Davies, House of Disaster, Forever England, Puckator, Richard Langs & Son, Candlelight, Bubblegum Stuff, Heaven Sends, Kikkerland, Legami, ChalkUK, University Games, Shoeless Joe, Sass & Belle, Forever England, Portland Living, and Talking Tables set to present their new collections. The show continues to attract artisan makers and boutique brands, including Freckleface, known for their handmade home fragrances and wax melts. Rex London, Light Style London, and Powell Craft add to the mix with eco-led, design-conscious products that resonate with creative consumers. The new Taste sector continues to grow, expect to see Farrah’s of Harrogate, The Gourmet Chocolate Pizza Co, Future Candy, Joe & Seph’s Gourmet Popcorn, Chocolate Genie, Cocoba Chocolate, Gardiners of Scotland, New English Teas, Fudge Kitchen, Joy Pots, The Original Candy Company, Popcorn Kitchen, Candy House, Popaball, Bon Bon’s Confectionary, Spice Kitchen and many more. Beauty & Wellbeing welcomes the return of The English Soap Company, Upper Canada, Luxscents, The Somerset Toiletry Co, Murrays Health & Beauty, Heathcote & Ivory, Bath, Bubble & Beyond, Bomb Cosmetics, RiiFFS, Panier Des Sens, and Eco Bath London. The Greetings, Party & Celebration destination will again be a hub of creativity, featuring the Cardgains Village and the GCA Debut Pavilion, both championing established publishers and fresh new designers. Buyers can explore the latest from names including Louise Tiler, Roger La Borde, Paper Salad, Ling Design, Five Dollar Shake, Emotional Rescue, Vent for Change, Brainbox Candy, and IC&G. The show also continues to champion emerging talent through its New Business Pavilions, #SBS Village, in partnership with Theo Paphitis, and Gift of the Year Showcase - giving Brands united Check out the latest home, gift and accessory trends to watch at this season’s Spring Fair in part two of our preview IN BRIEF: WHO: Spring Fair, www.springfair.com WHERE: NEC, Birmingham WHEN: 1-4 February, 2026
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