FANATTIK ANNOUNCES MAJOR NEW GAMING MERCHANDISE RANGE Fanattik is taking its love of gaming to the next level – developing a brand-new range of officially licensed collectibles, home décor, gifts, and accessories in partnership with some of the most iconic video game worlds ever created, including World of Warcraft, Diablo, Overwatch, Hearthstone and more. “This is a pivotal moment in Fanattik’s story – it’s that big of a deal,” said Anthony Marks, Managing Director of Fanattik. With gaming audiences spanning the globe, World of Warcraft alone has drawn hundreds of millions of players over the past three decades, and Fanattik’s new range is poised to resonate with fans globally. “This will be one of the biggest projects our creative team has undertaken, it’s imperative that the products we create hit the target with fans” explained Melissa Tudor, Creative Director, Fanattik. The upcoming range will roll out across multiple regions including Europe, North America, Japan, South Korea, Australasia, MENA, and China. The deal was brokered by Merchantwise on behalf of Activision Blizzard. Philippe Bost, MD Merchantwise International said ‘Merchantwise is thrilled to collaborate with Fanattik in developing innovative consumer products for Blizzard Entertainment, bringing beloved franchises like Diablo, Overwatch, and World of Warcraft to our fans globally. This partnership marks a bold step in delivering premium collectibles and merchandise that celebrate the legacy of Blizzard’s iconic gaming universe.’ www.fanattiktrade.com JOHANNA BASFORD, STAEDTLER UK & CASS ART JOIN FORCES Staedtler UK, a leading manufacturer of high-quality stationery and art products, is excited to announce a partnership with illustrator Johanna Basford and Cass Art, one of the UK’s leading art retailers. The collaboration, launching this November to coincide with the release of Johanna’s highly anticipated new adult colouring book Wonderful Wildflowers, brings together a collection of Johanna’s previous and latest works alongside a curated selection of her favourite Staedler products, exclusively with Cass Art. Johanna’s latest works continue to inspire mindfulness and self-care, helping people disconnect from digital distractions and reclaim their focus in an increasingly fast paced, online world. With over 25 million copies sold worldwide, her books have become synonymous with relaxation, creativity, and personal well-being, offering a refreshing antidote to ‘doom-scrolling’. Rachel Owen, Head of Marketing at Staedtler commented: “We’re thrilled to bring this exciting collaboration to life with Johanna Basford and Cass Art. This partnership allows us to not only showcase our high-quality products but also support Johanna’s mission to encourage people to slow down and engage in the analogue creative process. We believe this collaboration will provide a mindful and rewarding experience for all.” As part of the launch, the partnership will offer fans the chance to win exclusive products and signed copies of Johanna’s books, as well as one lucky money-can’t-buy online one-to-one drawing and colouring session with Johanna. Stay tuned for more details on the official social media pages of Staedler, Johanna Basford, and Cass Art. DERBYSHIRE DOG TREAT COMPANY NAMED ONE OF UK’S 100 MOST INSPIRING SMALL BUSINESSES DOGraze in Etwall, Derbyshire has been named as one of the UK’s 100 most inspiring small businesses for 2025 by the Small Business Saturday campaign, as it kicks off its annual call to champion and support the nation’s favourite businesses. DOGraze which is the UK’s first dog graze box and barkuterie board business was founded by Francesca Pearson in 2020. Following a nationwide search, the Derbyshire firm has been selected as part of this year’s SmallBiz100 line-up, which showcases the most innovative and admired small businesses across the nation. Running in the UK for over a decade, Small Business Saturday is the UK’s most successful small business campaign, which celebrates small businesses and encourages the public to support and spend with small firms. Founder and owner Francesca Pearson says, “It’s incredibly exciting to be selected as a SmallBiz100, particularly as DOGraze turned five on 15 November! What started as a small idea during the pandemic completely snowballed and took over my life. I’m proud to run a successful small business which keeps so many dogs happy, no matter what the occasion.” “Small businesses are the nation’s favourite businesses – bringing immeasurable value to our local communities and powering the wider economy,” said Michelle Ovens CBE, Director of Small Business Saturday UK. “Firms like DOGraze in this year’s SmallBiz100 represent some of the UK’s most-loved small businesses. It is so important that we encourage public support for small businesses up and down the country, as many are still facing a host of challenges as they enter this critical final stretch of the year.” To learn more Small Business Saturday’s SmallBiz100 visit https://smallbusinesssaturdayuk.com INDUSTRY NEWS 11
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