16 Designed in response to what buyers have been asking for, a fashionfirst showcase, the vibrant hub that is Fashion at Spring Fair brings together creativity, community, and commerce under one roof. From immersive features and trend-led content to curated brand spaces and monochromatic styling, Fashion at Spring Fair is where design meets discovery. Set within the NEC Birmingham 1-4 February 2026, this is the place where breakthrough collections emerge, brands make their mark, and buyers find inspiration for every story they want to tell. Fashion at Spring Fair is more than just a showcase, it’s a marketplace buzzing with opportunity. With over 6,800 buyers attending with fashion as their primary focus, representing 24 percent of all visitors, and an additional 13,300 buyers looking to incorporate fashion into their new offering, the event is the ultimate platform for brands to connect with a highly engaged audience. This dynamic mix ensures that exhibitors not only reach dedicated fashion professionals but also inspire a broader range of retailers seeking fresh, trend-led products to elevate their collections. Experience fashion like never before At the heart of Fashion at Spring Fair are experiential features that bring products and design to life. The Style Atelier, a high-end studio environment where fashion becomes craft, performance, and continuous reinvention. This exclusive space brings together fashion buyers and designers in a striking monochrome setting, complete with a networking bar for drinks, conversation, and collaboration. The stage hosts trend forecasting sessions with expert analysis of emerging patterns shaping retail fashion, alongside styling masterclasses led by industry-leading stylists and fashion directors. Carefully curated exhibitor showcases provide small-scale fashion shows and presentations, giving brands the chance to demonstrate creativity, innovation, and product excellence. The Style Atelier is the ultimate destination for professional development, trend insight, and high-impact networking. For buyers seeking the next big opportunity, the New Business Pavilion offers a curated space dedicated to emerging and innovative brands. Exhibitors such as Nudie Jewellery, Artemis Muse, and Livia Betancourt will showcase their collections, giving retailers a front-row seat to breakthrough designs and unique, trend-led products. Across Fashion at Spring Fair, visitors can explore a wide array of established and new exhibitors across clothing, accessories and jewellery. Highlights include standout brands such as Urban Bliss, Lighthouse Clothing, Nina Murati, Decollage, Isle & Stars, Luella, Girl in Mind, Goose Island, Big Metal, Zsiska, Powder, Miss Sparrow, Long & Son, and White Leaf. Jewellery and watch enthusiasts can look forward to Scream Pretty, Bill Skinner, Ayala Bar, Peace of Mind, Suzie Blue, Lucy Kemp, Reeves & Reeves, Sea Gems, Lily Charmed, Lotusfeet, Zag Bijoux, and Cavendish French. Fashion accessories and leather goods are represented by Rock Luggage, Mala Leather, Ashwood Leather, Alice Wheeler, Pachamama, Yoshi, Soruka, and by Eloise London. Whether seeking contemporary ready-to-wear, statement accessories, bespoke jewellery, or ethical fashion, Fashion at Spring Fair offers an unparalleled environment to discover new brands, curate collections, and immerse yourself in trend-led content. Every element is designed to elevate the buying experience, helping retailers connect with products and stories that resonate with today’s fashion-savvy consumers. Discover, connect, inspire Fashion at Spring Fair 2026 is more than a marketplace, it’s a destination where creativity, innovation, and commerce intersect. From trend-led showcases and immersive experiences to curated exhibitor spaces and the high-energy networking of The Style Atelier, every element is designed to inspire, inform, and elevate the buying journey. Whether you are a seasoned fashion buyer, an emerging brand, or a retailer seeking the next big trend, this is the place to connect with visionary designers, uncover breakthrough collections, and find the products and stories that will define the seasons ahead. Fashion at Spring Fair 2026 is where style meets opportunity, and every visit promises discovery, inspiration, and the spark of what’s next in fashion. Join the retail community at Spring Fair 2026, 1-4 February, NEC Birmingham. Discover, connect, and transform your retail journey. Register your interest at www.springfair.com STYLE FOR EVERY STORY Spring Fair 2026 is set to redefine fashion sourcing with its all-new destination, Fashion at Spring Fair IN BRIEF: WHO: Fashion at Spring Fair, www.springfair.com WHERE: NEC, Birmingham WHEN: 1-4 Feb, 2026
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