43 SPRING FAIR PREVIEW AI, and digital solutions that empower independent and midsize retailers to thrive online and in-store. Expect live demos, interactive workshops, and real-world case studies on digital transformation. The Licensing Lab – A creative hub in Gift in Hall 4 where icons and ideas fuse. This new addition spotlights licensing’s growing influence in retail through live collaborations, strategy sessions and networking for brands, agents and designers alike. The Merchant’s Corner – Styled like a British high street shopfront, this new space in Fashion Accessories in Hall 3 is designed for independent retailers, offering practical masterclasses, live pitch competitions, and peer-to-peer business insights. The Buyers Retreat – Inspired by botanical living, this relaxing space in Greetings, Party & Celebration in Hall 3 provides a luxurious escape for planning and networking, complete with complimentary refreshments and hospitality. MAGIC OF DISCOVERY Spring Fair 2026 remains the largest global showcase of gift and home brands, with over 1,200 exhibitors, including 699 gift suppliers, and 38 percent of products exclusive to the show. Walk every aisle and explore every stand to discover the bestsellers that will put your store on the map. Spring Fair offers buyers the chance to immerse themselves in quality collections, make meaningful relationships and uncover next season’s most inspiring collections. Spring Fair’s signature destinations return including Gift, Home, Living & Decor, The Summer House Edit, Christmas, Festive & Floral, Greetings, Party & Celebration, Beauty & Wellbeing, Fashion, and Everyday. Thousands of brands have already joined the line-up including My Gifts Trade, Candlelight, Louise Tiler, Bedeck, Lows of Dundee, Brainbox Candy, Rex International, Powder Design, Chalk, Light Style London, Gingko Design, Hill Interiors, Cardgains, Trampoline, Ravensburger, Bloomingville, Aquarelle Home, Hootyballoo by Club Green, My Doris, The English Soap Company, Upper Canada, The Somerset Toiletry Co, Heathcote & Ivory, Bomb Cosmetics, Inis, Find Your Glow, Inside Out Toys, Riva Home, Hanlin, Freckleface, Paper Salad, Marmalade of London, Roger La Borde, Willsow, Orange Tree Toys, Emotional Rescue, Bigjigs, Hot Tomato, Malini, The Libra Company, Talking Tables, Nordic Style, Brainstorm, Cheatwell, Vent for Change, Dutch Imports & Daughter, Cardology, Half Moon Bay, Edge Company, Lesser & Pavey, Powell Craft, Widdop & Co, Ulster Weavers, Ling Design, Twizler, Wild Republic, DCUK, Richard Lang & Son, Five Dollar Shake, Joe Davies, Pacific Lifestyle, Heyyy, Ty UK, Kikkerland, Sifcon, Upper Canada, Kaelo, Wilton Bradley, and Keel Toys. A NEW DESTINATION FOR INTERIORS New for 2026, Design at Spring Fair launches and represents a significant step-change for the show, extending its influence beyond retail into the wider design and specification community. The new destination will act as a curated sourcing and networking hub, connecting designers, specifiers, developers, and design-oriented retailers with a carefully selected edit of design-led suppliers from the UK and around the world offering a showcase of furniture, lighting, textiles, ceramics, and decorative finishes. Confirmed exhibitors include Coach House, Rama Carpets (featuring Christopher Guy and Calvin Klein), Clare Wright Art, Lip Ceramics, Bowron Sheepskins, Maison Marguerite, and Urban Nature Culture, alongside a handpicked selection of artisan makers and new-to-market brands. Each will showcase contemporary design with an emphasis on craftmanship, materials, and storytelling. There will be a meaningful trail of established suppliers across adjacent destinations, notably Coach House’s 850sqm room sets, plus major footprints from Astley, Gallery Direct, Mindy Brownes Interiors, The Libra Company, PR Home, Pacific, The Otters Brook Collection, Yearn Glass, One.World, and Light & Living, which makes a highly anticipated return to the UK market. Set within a styled environment in Hall 6 and positioned alongside Home, Living & Decor and The Summer House Edit, the space will also feature The Design Studio, an elegant new space combining trend-focused presentations with an ambient bar area for conversation and inspiration, positioning Spring Fair’s Home destination as a must-visit sourcing ground for design professionals. THE HEART OF RETAIL CONNECTION Beyond sourcing, Spring Fair continues to be the beating heart of the UK retail industry, where relationships are formed, ideas are shared, and the next big trends begin. With a combined buying budget of over £2.25 billion, attending means being part of the most influential trade event in British retail. Join the retail community at Spring Fair 2026, 1-4 February, NEC Birmingham. Discover, connect, and transform your retail journey. To find out about the new Fashion @ Spring Fair destination, check out the dedicated fashion show preview in Attire Accessories.
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