42 A LIVING MARKETPLACE Spring Fair 2026: Masters of the Mix. The Alchemists of Retail – don’t miss out on this must-visit buying event! IN BRIEF: WHO: Spring Fair, www.springfair.com WHERE: NEC, Birmingham WHEN: 1-4 February, 2026 As the UK’s definitive showcase for Home, Gift and Fashion, Spring Fair 2026 returns to the NEC Birmingham from 1-4 February, 2026, unveiling an inspiring new creative direction themed The Magic of Retail Alchemy: Masters of the Mix. Marking a bold new era for the UK’s most influential retail showcase, this campaign sees Spring Fair’s transformation from marketplace to experience. This is retail reimagined: immersive, sensory, and alive with possibility. No longer just a destination for buying and selling, Spring Fair becomes a living stage where creativity, commerce, and community collide. It celebrates the Masters of the Mix – the retailers who curate the unexpected, the suppliers who spark what’s next, and the visionaries who turn stock into stories and shops into stages. These are the true alchemists of retail, blending inspiration with innovation to transform the everyday into the extraordinary. THE BEST OF RETAIL UNITED For over 75 years, Spring Fair has united the best of retail, bringing together thousands of brands, suppliers and buyers to discover, collaborate and shape the seasons ahead. The 2026 edition builds on that legacy with an expanded footprint, a reenergised visitor experience and a bold new programme of content, networking and design-led innovation. Across the show, visitors will experience the theme through a series of beautifully curated new content and networking spaces designed to engage the senses and spark connection. Spring Fair becomes a modern apothecary of ideas, where products, people, and stories combine to create something truly extraordinary. Jackson Szabo, Portfolio Director, says, “Spring Fair 2026 marks a new chapter for the show. Retail Alchemy captures the magic that happens when creativity, community and commerce converge. From our new Design Studio to the Digital Foundry and refreshed networking experiences, we’re creating an environment where discovery and connection are as important as the products themselves. By bringing together the right ingredients – product, design, storytelling and technology – Spring Fair 2026 becomes the alchemy that forges meaningful connections, unlocks opportunity and inspires transformation. “Visitors should feel like they are stepping into a living marketplace where ideas, people and products mix. It is immersive without being overwhelming, beautiful without being superficial and always aligned to the purpose of driving retail forward. At the heart of it all lies one powerful truth: the magic ingredient is you.” NEW FEATURE SPACES 2026 also introduces a series of visionary new content areas that reimagine what trade shows can be. The Digital Foundry – A sleek innovation lab in Beauty & Wellbeing in Hall 3a, showcasing cutting-edge retail technology,
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