39 RETAILER INTERVIEW Retailers can shop trusted favourites alongside exclusive new discoveries, including world-exclusive ranges that truly differentiate their stores. Our free sampling programme brings the trade-show experience directly to retailers’ doors, letting them touch, trial, and test products before committing. Paired with sale-or-free-return options, it creates a risk-free path to confident experimentation For brands, Sparkinity delivers fully funded sampling at no cost, collaboration on world exclusives, and a profit-sharing model that rewards creativity – plus a free guaranteed 14-day payout, the fastest in the market. At the heart of it all is customer service – we work hard to ensure both retailers and brands receive genuine, compassionate, and responsive support. Our goal is to make every interaction with Sparkinity not only efficient, but also enjoyable and personal. What are your most popular categories? Home décor, gifting, and wellbeing are among our strongest categories, with growing interest in sustainable and ethical products, eco-conscious skin and personal care, meaningful and inspirational stationery, and design-led ceramics, many of which are worldexclusive to Sparkinity. In your opinion, how will your service help make the independent retail market grow? The joy of shopping with independents lies not only in their unparalleled service but also in the delight of discovering truly amazing products. Over the past decade, there’s been a growing movement towards shopping independent – and that momentum is now accelerating rapidly. Today’s consumers value authenticity and individuality. The “one-size-fits-all” model of retail is long gone. Shoppers now seek products that reflect who they are, their values, their lifestyle, their story. This shift is creating incredibly fertile ground for the brands and retailers of today and tomorrow. Retail is in the midst of transformation, and independents are poised to be the biggest winners. Sparkinity is perfectly positioned to support this new wave of entrepreneurs and solopreneurs. We provide the infrastructure, tools, and community, packaged in easy-to-use technology and backed by exceptional customer service – to help them create, grow, and thrive. The UK has a rich history of independent retail and artisan craftsmanship. Through Sparkinity, we aim to bring that heritage to the forefront again, giving creativity and local enterprise the visibility and platform they truly deserve. What is in it for retailers and buyers to use Sparkinity? Retailers gain access to a complete package: a curated selection of highquality products from both well-known and emerging brands, affordable in demand exclusive ranges, effortless discovery, flexible payment terms, free sampling, free shipping, and friendly, reliable support – all in one place. Brands benefit from free active promotion, creative collaboration opportunities, profit sharing, quick guaranteed payouts, and full logistics support, allowing them to focus on what matters most – creativity and growth. “We make business easier,” says Rohit. “Because the easier we make it for independents and brands to succeed, the more the whole community benefits.” Are you active on social media, and how do you use it for your business? Absolutely, we’re very active on Instagram and Facebook, with YouTube and TikTok launching soon. Social media helps us celebrate our community. We use it to showcase new arrivals, tell brand stories, and spotlight the amazing things independent retailers are doing to bring joy and originality to their customers. What brands do you stock and why? Every brand on Sparkinity is thoughtfully chosen. We look for creators who are authentic, passionate, and original. People making products that stand for something. From sustainable skincare and handmade ceramics to cutting-edge gifts and eco-conscious design, we curate brands that embody creativity and authenticity. Many collaborate with us on exclusive ranges, giving retailers something truly special for their stores. It’s that joy of discovery. We want every retailer to feel that excitement — and to pass it on to their customers. Which retailers are on board with
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