36 REBREW!! Owned by Fruu, Rebrew is a men’s grooming and lifestyle brand that takes inspiration from the brewing world. Congratulations on winning Autumn Fair’s Pitch Live event! Can you tell us about your product offering? We repurpose spent brewery grains into buzzworthy grooming products, including skincare, beard oils, and fragrances. The range is designed to be memorable and giftworthy while still being practical for everyday use. Everything is designed and crafted in-house at our London studio, so we can keep the quality and identity consistent. In your own words, what do you think makes Rebrew so special and how is it different to anything else on the market today? Most men’s grooming products are either generic or premium but without much story. Rebrew is rooted in the craftsmanship and the longstanding history of British breweries. Our brand identity, materials, and scents are all connected to the brewing industry, giving our products a character and story that make them truly giftworthy and unforgettable. It is not just another men’s brand with a beard on the label. It is something people remember. Are you actively looking for new retailers for the brand? Yes. Given that the range debuted at Autumn Fair only a few months ago, we have already had strong interest from independent gift shops, and lifestyle retailers. The range has an accessible price point, strong margins, and flexible formats, from singles to gift sets, that work across men’s grooming, gifting, and ecoconscious categories. What are your plans for the future of Rebrew? We want to build distribution and awareness in the UK and selectively in international markets. We plan to build out the range with more grooming products for specific concerns and also home fragrances. The long-term goal is to establish Rebrew as the definitive men’s brand for authentic craftsmanship and memorable gifting. www.fruuurskin.com AND THE WINNER IS…
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