SCOOP’S MAGICAL EDITION DELIVERS A WHIMSICAL, HIGH-ENERGY FINALE Scoop drew to a successful close at Olympia National on Tuesday 15th July 2025, wrapping up three inspiring days of fashion, creativity, and connection. The July show, ‘The Magical Edition’, lived up to its name, delivering a whimsical and carefully curated showcase of over 200 premium, contemporary designer collections and drawing an enthusiastic crowd of prestigious fashion buyers and retailers. With a dynamic atmosphere and strong business momentum throughout, the final day ended on a high, as visitors celebrated new discoveries and looked ahead to the next edition with excitement. From standout independents such as Matthew Williamson, Cordelia James, Chattertons, Cavells, The Dressing Room, Bob & Ted, Sister, Anya, Doyle’s, Sass & Edge, Browns, The Mercantile to major department stores including El Corte Inglés, Galeries LaFayette, Printemps, Anthropologie, Le Bon Marche, Fenwick, John Lewis, Frasers, Voisins, Morley Stores, Macbees, the event welcomed an exceptional roster of buyers from the UK, Ireland, and further afield including the Caribbean, Far East and Japan, all captivated by the creativity on show. From the moment they entered visitors were swept up in Scoop’s unique magic, with buyers, stylists, and fashion insiders describing their experience as inspiring, energising, and full of unexpected discoveries. Anna Berkeley, Stylist, Founder & writer for the Financial Times said, “I have really loved being at Scoop today! As soon as I walked in there was a lovely energy. There are tons of unique and beautiful collections, amazing accessories, and lots of designers I’ve not seen before, which is always exciting. I’ve been rummaging to my heart’s content. I think Scoop is one of the best trade shows there is!” Pamela Shiffer commented, “The layout is gorgeous as it is calm and spacious so you can see clearly what’s on offer and easily get to the designer stands. There has been a really good edit of collections, put together in a way that is easy to work with and lots of price points which is great. I have placed orders with new designers as well as some top ups with quite a few existing collections. The food was amazing too, kept us fuelled up!” Alice Sordello, Galeries LaFayette, Paris said, “I like that it is a really intimate show. You can easily speak to new designers and designers you already work with in a relaxed environment and with time to see the products. I loved all the colours and shapes. I particularly like the tailoring of Won Hundred jackets and the shape of their denim, which was easy to wear with a twist of fashion to it. All the designers were so friendly and welcoming.” Saba Haider, Anthropologie, London commented, “The Show felt very fresh, new and inviting. The collections were very fun, and we have come away with lots of new ideas. We have been meeting lots of new people and connected with existing designers!” The strong sentiment echoed by buyers throughout the show was shared by Scoop’s Founder and Managing Director, Karen Radley, who reflected on what made this season stand out. “This season’s show has been truly special! The atmosphere, the collections, and the energy from our visitors have all been exceptional,” said Radley. “There’s been a real sense of discovery and optimism, and it’s been wonderful to see so many new connections made, and relationships strengthened. One of the most rewarding parts is discovering new collections and giving emerging and international designers a platform, helping to support them as they grow and enter the UK market. This season, we’ve welcomed buyers from all over the UK, Europe and Far East which has added to the vibrant, international buzz of the event. The Magical Edition has been one of our most vibrant yet, and I’m already excited for what’s to come next season.” www.scoop-international.com ON WITH THE SHOW 11
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